{"id":10714,"date":"2024-11-11T07:53:08","date_gmt":"2024-11-11T10:53:08","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=10714"},"modified":"2024-11-11T07:53:15","modified_gmt":"2024-11-11T10:53:15","slug":"el-cyber-monday-dejo-cifras-record-en-ventas-y-facturacion","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-cyber-monday-dejo-cifras-record-en-ventas-y-facturacion\/","title":{"rendered":"El Cyber Monday dej\u00f3 cifras r\u00e9cord en ventas y facturaci\u00f3n"},"content":{"rendered":"\n

El Cyber Monday dej\u00f3 cifras r\u00e9cord en Argentina. Si bien se extendi\u00f3 hasta el domingo, en formato Cyber Week, el evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (Cace) fue lunes, martes y mi\u00e9rcoles.<\/p>\n\n\n\n

En ese lapso, rompi\u00f3 r\u00e9cord en cuanto a usuarios, transacciones y facturaci\u00f3n.<\/p>\n\n\n\n

Desde Tienda Nube, principal plataforma de ecommerce elegida por las marcas, informaron que a nivel nacional el Cyber Monday cerr\u00f3 con una facturaci\u00f3n r\u00e9cord de $35 mil millones, representando un incremento del 232% en comparaci\u00f3n con 2023.<\/strong><\/p>\n\n\n\n

Las Tiendas Nube cordobesas experimentaron un crecimiento destacado en comparaci\u00f3n con 2023, con un aumento del 171% en la facturaci\u00f3n total, que fue de $1.813.759.977.<\/strong><\/p>\n\n\n\n

Este resultado equivale al 6% de la facturaci\u00f3n total a nivel nacional. Adem\u00e1s, se realizaron 23.572 transacciones, un 11% m\u00e1s que en el evento del a\u00f1o pasado, lo que representa el 7% del total de transacciones realizadas en el pa\u00eds.<\/p>\n\n\n\n

En C\u00f3rdoba el ticket promedio de compra alcanz\u00f3 los $ 76.946<\/strong>, con los productos m\u00e1s vendidos siendo principalmente remeras, jeans, ropa de cama y art\u00edculos navide\u00f1os como decoraci\u00f3n.<\/p>\n\n\n\n

En cuanto a los m\u00e9todos de pago, el 49% de los compradores optaron por utilizar cr\u00e9dito<\/strong>, seguido de un 24% que prefiri\u00f3 transferencias bancarias. Un 9% eligi\u00f3 el pago personalizado, mientras que un 7% utiliz\u00f3 dinero en cuenta, y un 10% opt\u00f3 por el d\u00e9bito. Solo un 1% realiz\u00f3 su compra en efectivo.<\/p>\n\n\n\n

\"El<\/a>
Las rebajas por 2×1 fueron de las m\u00e1s solicitadas durante el evento.<\/figcaption><\/figure>\n\n\n\n

A nivel nacional<\/h2>\n\n\n\n

Los n\u00fameros que dej\u00f3 el evento a nivel pa\u00eds, solo en Tienda Nube, indican 423.414 ventas, con un ticket promedio de $ 82.834.<\/strong><\/p>\n\n\n\n

Los picos de ventas fueron el lunes 4 a las 22.50, cuando se registraron 2.902 productos vendidos por minuto, y el martes 5 a las 7.50, con 2.108 productos vendidos por minuto.<\/p>\n\n\n\n

El 71% de las ventas se realizaron con tarjeta de cr\u00e9dito, lo que refleja la fuerte presencia de la financiaci\u00f3n en el evento. Adem\u00e1s, el 53% de las transacciones se hicieron en un solo pago, seguido por el 23% en tres cuotas y el 17% en seis.<\/p>\n\n\n\n

Lo m\u00e1s vendido<\/h3>\n\n\n\n

Entre las categor\u00edas m\u00e1s populares, la indumentaria se llev\u00f3 el primer lugar, representando un 42,6% de las ventas a nivel nacional.<\/p>\n\n\n\n

La demanda se enfoc\u00f3 en remeras, jeans, ropa deportiva y calzado, como zapatillas y sandalias.<\/strong><\/p>\n\n\n\n

La categor\u00eda \u201cDeco y Hogar\u201d tambi\u00e9n se destac\u00f3, con un ticket promedio de $150.148<\/strong>, mientras que \u201cSalud y Belleza\u201d gan\u00f3 terreno con un 8,9% de las ventas, impulsada por productos de cuidado personal, maquillaje y perfumes.<\/p>\n\n\n\n

Tienda Nube tambi\u00e9n inform\u00f3 que el 50% de las ventas incluy\u00f3 env\u00edos gratuitos<\/strong> y que el 78% de las transacciones contaron con alg\u00fan tipo de descuento o promoci\u00f3n.<\/p>\n\n\n\n

Las rebajas por 2×1 fueron de las m\u00e1s solicitadas, reflejando la tendencia de los consumidores a aprovechar beneficios adicionales junto con las facilidades de pago.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Cyber Monday dej\u00f3 cifras r\u00e9cord en Argentina. Si bien se extendi\u00f3 hasta el domingo, en formato Cyber Week, el evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (Cace) fue lunes, martes y mi\u00e9rcoles. En ese lapso, rompi\u00f3 r\u00e9cord en cuanto a usuarios, transacciones y facturaci\u00f3n. Desde Tienda Nube, principal plataforma de ecommerce elegida […]<\/p>\n","protected":false},"author":13,"featured_media":10715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-10714","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"\nEl Cyber Monday dej\u00f3 cifras r\u00e9cord en ventas y facturaci\u00f3n - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-cyber-monday-dejo-cifras-record-en-ventas-y-facturacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Cyber Monday dej\u00f3 cifras r\u00e9cord en ventas y facturaci\u00f3n - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"El Cyber Monday dej\u00f3 cifras r\u00e9cord en Argentina. Si bien se extendi\u00f3 hasta el domingo, en formato Cyber Week, el evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (Cace) fue lunes, martes y mi\u00e9rcoles. En ese lapso, rompi\u00f3 r\u00e9cord en cuanto a usuarios, transacciones y facturaci\u00f3n. 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