{"id":11453,"date":"2025-02-14T00:02:00","date_gmt":"2025-02-14T03:02:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=11453"},"modified":"2025-02-14T08:35:26","modified_gmt":"2025-02-14T11:35:26","slug":"el-comercio-electronico-en-argentina-crecio-un-181-en-2024","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\/","title":{"rendered":"El comercio electr\u00f3nico en Argentina creci\u00f3 un 181% en 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El comercio electr\u00f3nico en Argentina alcanz\u00f3 una facturaci\u00f3n de <strong>$22.025.462 millones<\/strong> en 2024, registrando un crecimiento del <strong>181%<\/strong> respecto al a\u00f1o anterior, seg\u00fan el estudio anual de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este incremento super\u00f3 en <strong>64 puntos<\/strong> a la inflaci\u00f3n interanual, que fue del <strong>117,7%<\/strong>, consolidando al ecommerce como un canal clave para las empresas y los consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, las \u00f3rdenes de compra aumentaron un <strong>5%<\/strong>, mientras que el <strong>ticket promedio<\/strong> creci\u00f3 un <strong>176%<\/strong>, alcanzando los <strong>$92.341<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Billeteras digitales y nuevas tendencias en medios de pago<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los cambios m\u00e1s significativos en 2024 fue la consolidaci\u00f3n de las <strong>billeteras digitales<\/strong> como el medio de pago preferido por los consumidores. Por primera vez, la cantidad de personas que poseen una billetera virtual super\u00f3 a quienes tienen tarjetas de d\u00e9bito y cr\u00e9dito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El impulso de este m\u00e9todo de pago se debe, en parte, a la implementaci\u00f3n del <strong>c\u00f3digo QR dual<\/strong>, que permite realizar pagos con tarjeta de cr\u00e9dito a trav\u00e9s de billeteras virtuales. No obstante, la <strong>tarjeta de cr\u00e9dito<\/strong> sigue liderando las transacciones, representando un <strong>74%<\/strong> de las compras online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AMBA lidera la facturaci\u00f3n regional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al analizar la distribuci\u00f3n geogr\u00e1fica de la facturaci\u00f3n, la regi\u00f3n del <strong>AMBA<\/strong> contin\u00faa liderando con un <strong>42%<\/strong> de la participaci\u00f3n total, seguida por Buenos Aires (<strong>17%<\/strong>), Litoral (<strong>13%<\/strong>) y otras regiones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sur<\/strong>: 8%<\/li>\n\n\n\n<li><strong>Centro<\/strong>: 8%<\/li>\n\n\n\n<li><strong>NOA<\/strong>: 7%<\/li>\n\n\n\n<li><strong>Cuyo<\/strong>: 5%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre esta tendencia, Gustavo Sambucetti, director institucional de CACE, destac\u00f3: <strong>\u00abEl crecimiento de m\u00e1s del 180% en la facturaci\u00f3n refleja la consolidaci\u00f3n del comercio electr\u00f3nico en Argentina, impulsado por la digitalizaci\u00f3n y la confianza de los consumidores\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, mencion\u00f3 que el porcentaje de empresas para las cuales el ecommerce representa m\u00e1s del 10% de sus ventas creci\u00f3 del <strong>50% en 2023 al 54% en 2024<\/strong>, evidenciando su importancia dentro de la estructura comercial del pa\u00eds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las categor\u00edas con mayor facturaci\u00f3n en 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El informe de CACE revel\u00f3 que la categor\u00eda con mayor facturaci\u00f3n fue la de <strong>Pasajes y Turismo<\/strong>, seguida por <strong>Alimentos y Bebidas<\/strong> y <strong>Equipos de audio, imagen, consolas, TI y telefon\u00eda<\/strong>. El ranking de las principales categor\u00edas se completa con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Art\u00edculos para el hogar (muebles, decoraci\u00f3n)<\/strong><\/li>\n\n\n\n<li><strong>Electrodom\u00e9sticos (l\u00ednea blanca y marr\u00f3n)<\/strong><\/li>\n\n\n\n<li><strong>Deportes<\/strong><\/li>\n\n\n\n<li><strong>Cosm\u00e9tica y Perfumer\u00eda<\/strong><\/li>\n\n\n\n<li><strong>Indumentaria<\/strong><\/li>\n\n\n\n<li><strong>Accesorios para autos y motos<\/strong><\/li>\n\n\n\n<li><strong>Infantiles<\/strong><\/li>\n\n\n\n<li><strong>Materiales y herramientas de construcci\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Compras en el exterior: estabilidad en el volumen, pero nuevos compradores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien el estudio no reflej\u00f3 cambios significativos en el volumen de compras en el exterior respecto a 2023, <strong>5 de cada 10 compradores<\/strong> indicaron que adquirieron un producto del exterior por primera vez en los \u00faltimos seis meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las plataformas m\u00e1s utilizadas para este tipo de compras fueron: <strong>AliExpress, Alibaba, Mercado Libre, Amazon, Tiendamia y eBay<\/strong>, entre otras tiendas online internacionales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un sector en expansi\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El comercio electr\u00f3nico en Argentina contin\u00faa en pleno crecimiento, con un <strong>ecosistema digital cada vez m\u00e1s consolidado y con consumidores cada vez m\u00e1s habituados a comprar online<\/strong>. Desde CACE se\u00f1alaron que su objetivo es seguir fortaleciendo el ecommerce en el pa\u00eds y colaborar con el crecimiento de los negocios digitales de sus socios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en Argentina alcanz\u00f3 una facturaci\u00f3n de $22.025.462 millones en 2024, registrando un crecimiento del 181% respecto al a\u00f1o anterior, seg\u00fan el estudio anual de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE). Este incremento super\u00f3 en 64 puntos a la inflaci\u00f3n interanual, que fue del 117,7%, consolidando al ecommerce como un canal clave [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-11453","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El comercio electr\u00f3nico en Argentina creci\u00f3 un 181% en 2024 - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico en Argentina creci\u00f3 un 181% en 2024 - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico en Argentina alcanz\u00f3 una facturaci\u00f3n de $22.025.462 millones en 2024, registrando un crecimiento del 181% respecto al a\u00f1o anterior, seg\u00fan el estudio anual de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE). Este incremento super\u00f3 en 64 puntos a la inflaci\u00f3n interanual, que fue del 117,7%, consolidando al ecommerce como un canal clave [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T03:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T11:35:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/02\/El_ecommerce_Argentina.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"El comercio electr\u00f3nico en Argentina creci\u00f3 un 181% en 2024\",\"datePublished\":\"2025-02-14T03:02:00+00:00\",\"dateModified\":\"2025-02-14T11:35:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/\"},\"wordCount\":541,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/02\\\/El_ecommerce_Argentina.webp\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-en-argentina-crecio-un-181-en-2024\\\/\",\"name\":\"El comercio electr\u00f3nico en Argentina creci\u00f3 un 181% en 2024 - 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