{"id":11518,"date":"2025-02-25T08:31:19","date_gmt":"2025-02-25T11:31:19","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=11518"},"modified":"2025-02-25T08:37:37","modified_gmt":"2025-02-25T11:37:37","slug":"el-e-commerce-en-cordoba-crecio-un-426-en-2024-radiografia-completa","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-e-commerce-en-cordoba-crecio-un-426-en-2024-radiografia-completa\/","title":{"rendered":"El e-commerce en C\u00f3rdoba creci\u00f3 un 426% en 2024: radiograf\u00eda completa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A pesar de un contexto econ\u00f3mico desafiante, el comercio electr\u00f3nico en C\u00f3rdoba mostr\u00f3 un crecimiento r\u00e9cord durante 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan <em>Nubercommerce 2024\/2025<\/em>, el informe anual de comercio electr\u00f3nico de Tiendanube, las tiendas cordobesas dentro de la plataforma facturaron m\u00e1s de $49 mil millones, lo que representa un crecimiento del <strong>426%<\/strong> en comparaci\u00f3n con 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con el informe, a lo largo del 2024, las tiendas que pertenecen a la plataforma de todo el pa\u00eds facturaron m\u00e1s de un 1 bill\u00f3n de pesos (un incremento del 248% frente a los resultados obtenidos en 2023).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este desempe\u00f1o posicion\u00f3 a C\u00f3rdoba como la <strong>segunda provincia con mayor volumen de ventas<\/strong>, solo detr\u00e1s de Buenos Aires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cC\u00f3rdoba ha tenido un crecimiento sostenido a lo largo del 2024, posicionando a la provincia en el segundo puesto entre las plazas con m\u00e1s ventas en Argentina, lo que refleja el dinamismo y la capacidad de adaptaci\u00f3n de los m\u00e1s de 3.100 emprendedores cordobeses al entorno digital\u201d, afirm\u00f3 Franco Radavero, country manager de Tiendanube Argentina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para poner en contexto el crecimiento del e-commerce en C\u00f3rdoba, la inflaci\u00f3n acumulada del a\u00f1o fue del 117,8%, lo que demuestra que el comercio digital no solo logr\u00f3 sostenerse, sino que se expandi\u00f3 a un ritmo muy superior al del aumento general de precios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indumentaria, belleza y tecnolog\u00eda: las categor\u00edas m\u00e1s elegidas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En C\u00f3rdoba, el <strong>ticket promedio de compra fue de $59.362<\/strong>, y el volumen de productos vendidos creci\u00f3 un <strong>137%<\/strong> en comparaci\u00f3n con el a\u00f1o anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las categor\u00edas con mayor demanda fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/pataletas.ar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indumentaria <\/a>y accesorios<\/strong><\/li>\n\n\n\n<li><strong>Salud y belleza<\/strong><\/li>\n\n\n\n<li><strong>Tecnolog\u00eda<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel nacional, estas mismas categor\u00edas fueron las m\u00e1s vendidas en 2024, seguidas por productos para el hogar y decoraci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tarjetas y cuotas, claves para impulsar el consumo digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio de Tiendanube tambi\u00e9n revela que <strong>la tarjeta de cr\u00e9dito sigue siendo el m\u00e9todo de pago m\u00e1s utilizado por los cordobeses<\/strong>, representando el 49% de las transacciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los otros medios de pago m\u00e1s elegidos fueron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transferencias bancarias<\/strong> (24%)<\/li>\n\n\n\n<li><strong>Tarjetas de d\u00e9bito<\/strong> (9%)<\/li>\n\n\n\n<li><strong>Pagos personalizados<\/strong> (9%)<\/li>\n\n\n\n<li><strong>Dinero en cuenta<\/strong> (8%)<\/li>\n\n\n\n<li><strong>Efectivo<\/strong> (1%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a la financiaci\u00f3n, la mayor\u00eda de los cordobeses prefiere pagar en un solo pago:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>63% en un solo pago<\/strong><\/li>\n\n\n\n<li><strong>23% en tres cuotas<\/strong><\/li>\n\n\n\n<li><strong>12% en seis cuotas<\/strong><\/li>\n\n\n\n<li><strong>12% en 12 o m\u00e1s cuotas<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos reflejan que, si bien las cuotas siguen siendo importantes, <strong>m\u00e1s de la mitad de los consumidores prefiere no financiar sus compras<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El celular, protagonista del comercio electr\u00f3nico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 2024, el <strong>80% de las transacciones se realizaron desde un celular<\/strong>, mientras que solo el 19% se concretaron desde una computadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Radavero, este comportamiento responde a la b\u00fasqueda de mayor comodidad y agilidad por parte de los consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, destac\u00f3: \u201cestos datos reflejan c\u00f3mo el ecosistema de pagos digitales en Argentina contin\u00faa transform\u00e1ndose. La preferencia por la tarjeta de cr\u00e9dito, seguida de las transferencias bancarias y los pagos con dinero en cuenta, muestra la diversidad de h\u00e1bitos de consumo y la necesidad de ofrecer m\u00faltiples alternativas de pago que se adapten a las necesidades de los clientes\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promociones y descuentos, claves en la estrategia de ventas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El informe tambi\u00e9n destaca que <strong>el 53% de las transacciones realizadas en Tiendanube incluyeron alg\u00fan tipo de promoci\u00f3n o descuento<\/strong>, lo que refuerza el peso de estas estrategias en la decisi\u00f3n de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa competencia en el comercio digital es cada vez mayor y las marcas deben apostar por estrategias que les permitan atraer y fidelizar clientes. Los descuentos y promociones han sido herramientas clave en este sentido\u201d, se\u00f1al\u00f3 Radavero.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un 2025 con perspectivas de crecimiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel nacional, en las <a href=\"https:\/\/pataletas.ar\/\" target=\"_blank\" rel=\"noreferrer noopener\">54.000 tiendas que operan en Tiendanube<\/a>, se realizaron m\u00e1s de <strong>17 millones de transacciones<\/strong> en 2024, con un ticket promedio de <strong>$68.088<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la plataforma anticipan que la digitalizaci\u00f3n del comercio seguir\u00e1 avanzando en 2025, con una mayor adopci\u00f3n de <strong>soluciones tecnol\u00f3gicas y estrategias omnicanal<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSin lugar a dudas, el comercio electr\u00f3nico ha experimentado un crecimiento notable en 2024, consolid\u00e1ndose como uno de los sectores m\u00e1s din\u00e1micos de la econom\u00eda argentina. Los n\u00fameros dan cuenta de esta evoluci\u00f3n, y esperamos que esta tendencia se mantenga durante el 2025\u201d, concluy\u00f3 Radavero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de un contexto econ\u00f3mico desafiante, el comercio electr\u00f3nico en C\u00f3rdoba mostr\u00f3 un crecimiento r\u00e9cord durante 2024. Seg\u00fan Nubercommerce 2024\/2025, el informe anual de comercio electr\u00f3nico de Tiendanube, las tiendas cordobesas dentro de la plataforma facturaron m\u00e1s de $49 mil millones, lo que representa un crecimiento del 426% en comparaci\u00f3n con 2023. De acuerdo [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-11518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El e-commerce en C\u00f3rdoba creci\u00f3 un 426% en 2024: radiograf\u00eda completa - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-e-commerce-en-cordoba-crecio-un-426-en-2024-radiografia-completa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El e-commerce en C\u00f3rdoba creci\u00f3 un 426% en 2024: radiograf\u00eda completa - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"A pesar de un contexto econ\u00f3mico desafiante, el comercio electr\u00f3nico en C\u00f3rdoba mostr\u00f3 un crecimiento r\u00e9cord durante 2024. Seg\u00fan Nubercommerce 2024\/2025, el informe anual de comercio electr\u00f3nico de Tiendanube, las tiendas cordobesas dentro de la plataforma facturaron m\u00e1s de $49 mil millones, lo que representa un crecimiento del 426% en comparaci\u00f3n con 2023. 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