{"id":12143,"date":"2025-05-27T08:10:57","date_gmt":"2025-05-27T11:10:57","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12143"},"modified":"2025-05-27T08:11:08","modified_gmt":"2025-05-27T11:11:08","slug":"de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\/","title":{"rendered":"De qu\u00e9 trata el nuevo programa que acompa\u00f1a a los comerciantes en Villa Mar\u00eda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el objetivo de <strong>fortalecer y modernizar el comercio barrial<\/strong>, la Municipalidad de Villa Mar\u00eda present\u00f3 el <strong>programa \u201cPuertas Abiertas\u201d<\/strong>, una pol\u00edtica p\u00fablica que apuesta por la <strong>innovaci\u00f3n, la inclusi\u00f3n y la cercan\u00eda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El intendente <strong>Eduardo Accastello<\/strong> encabez\u00f3 el lanzamiento en un comercio de la calle Corrientes, donde resalt\u00f3 la importancia de este sector para la ciudad: \u201c<strong>Siempre decidimos acompa\u00f1ar<\/strong>, los actores y l\u00edderes son ustedes. En esta tierra extraordinaria que es Villa Mar\u00eda, el comercio es un motor fundamental de <strong>crecimiento<\/strong> y <strong>generaci\u00f3n de empleo<\/strong>\u201d, afirm\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa parte de una <strong>estrategia de zonificaci\u00f3n barrial<\/strong> que comprende la constituci\u00f3n de <strong>seis comunidades<\/strong>, integradas por barrios aleda\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la presentaci\u00f3n, el mandatario tambi\u00e9n destac\u00f3 que \u201cVilla Mar\u00eda es un <strong>HUB comercial y log\u00edstico<\/strong> que vende a partir de la <strong>innovaci\u00f3n, la capacitaci\u00f3n y el consumo<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subray\u00f3 que gracias a herramientas como Puertas Abiertas y al acompa\u00f1amiento de entidades como el <strong>Banco de C\u00f3rdoba<\/strong>, se trabajar\u00e1 desde el gran empresario hasta el peque\u00f1o emprendedor para <strong>expandir fronteras<\/strong> hacia otras provincias y pa\u00edses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuatro ejes estrat\u00e9gicos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El programa <strong>Puertas Abiertas<\/strong> se estructura en <strong>cuatro ejes estrat\u00e9gicos<\/strong> para <strong>formalizar el comercio<\/strong>, brindarle <strong>protecci\u00f3n y m\u00e1s oportunidades<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Educaci\u00f3n y capacitaci\u00f3n comercial<\/strong>: formaci\u00f3n pr\u00e1ctica y descentralizada en marketing, finanzas, atenci\u00f3n al cliente, tecnolog\u00eda y sostenibilidad.<\/li>\n\n\n\n<li><strong>Fomento al consumo local<\/strong>: premios, ferias y eventos para incentivar las ventas y el sentido de pertenencia.<\/li>\n\n\n\n<li><strong>Innovaci\u00f3n y tecnolog\u00eda<\/strong>: acompa\u00f1amiento para la visibilidad online y herramientas digitales como medios de pago modernos y tiendas e-commerce.<\/li>\n\n\n\n<li><strong>Comercio con respaldo<\/strong>: acceso a cr\u00e9dito, medios de cobro seguros y asesoramiento para formalizar negocios y crecer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El presidente del Concejo Deliberante, <strong>Juan Pablo Inglese<\/strong>, subray\u00f3: \u201cEn momentos donde la situaci\u00f3n econ\u00f3mica nacional plantea incertidumbres, nosotros decidimos <strong>salir a la calle, mirar a nuestros comerciantes y actuar<\/strong>. Porque cuando un comercio se fortalece, se sostiene una familia. Cuando una compra se queda en el barrio, se <strong>genera empleo<\/strong>. Y cuando una comunidad siente que el Estado est\u00e1 cerca, se <strong>multiplica la esperanza<\/strong>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, el subsecretario de Desarrollo Productivo, <strong>Germ\u00e1n Tenedini<\/strong>, explic\u00f3 que la pr\u00f3xima semana comenzar\u00e1 un <strong>relevamiento por comunidades<\/strong> para elaborar un diagn\u00f3stico inicial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl abordaje tiene que ser acorde a la <strong>identidad de cada sector<\/strong>, por eso se dividi\u00f3 la ciudad en seis comunidades\u201d, se\u00f1al\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de fortalecer y modernizar el comercio barrial, la Municipalidad de Villa Mar\u00eda present\u00f3 el programa \u201cPuertas Abiertas\u201d, una pol\u00edtica p\u00fablica que apuesta por la innovaci\u00f3n, la inclusi\u00f3n y la cercan\u00eda. El intendente Eduardo Accastello encabez\u00f3 el lanzamiento en un comercio de la calle Corrientes, donde resalt\u00f3 la importancia de este sector para [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De qu\u00e9 trata el nuevo programa que acompa\u00f1a a los comerciantes en Villa Mar\u00eda - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De qu\u00e9 trata el nuevo programa que acompa\u00f1a a los comerciantes en Villa Mar\u00eda - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Con el objetivo de fortalecer y modernizar el comercio barrial, la Municipalidad de Villa Mar\u00eda present\u00f3 el programa \u201cPuertas Abiertas\u201d, una pol\u00edtica p\u00fablica que apuesta por la innovaci\u00f3n, la inclusi\u00f3n y la cercan\u00eda. El intendente Eduardo Accastello encabez\u00f3 el lanzamiento en un comercio de la calle Corrientes, donde resalt\u00f3 la importancia de este sector para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T11:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T11:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/05\/puertas_abiertas-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"De qu\u00e9 trata el nuevo programa que acompa\u00f1a a los comerciantes en Villa Mar\u00eda\",\"datePublished\":\"2025-05-27T11:10:57+00:00\",\"dateModified\":\"2025-05-27T11:11:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/\"},\"wordCount\":434,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/05\\\/puertas_abiertas-scaled.webp\",\"articleSection\":[\"Novedades\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/de-que-trata-el-nuevo-programa-que-acompana-a-los-comerciantes-en-villa-maria\\\/\",\"name\":\"De qu\u00e9 trata el nuevo programa que acompa\u00f1a a los comerciantes en Villa Mar\u00eda - 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