{"id":12252,"date":"2025-06-10T00:38:00","date_gmt":"2025-06-10T03:38:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12252"},"modified":"2025-06-10T08:46:13","modified_gmt":"2025-06-10T11:46:13","slug":"una-firma-de-villa-maria-toma-el-control-comercial-de-los-productos-sancor","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/una-firma-de-villa-maria-toma-el-control-comercial-de-los-productos-sancor\/","title":{"rendered":"Una firma de Villa Mar\u00eda toma el control comercial de los productos SanCor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un movimiento algo fuera de lo com\u00fan sacudi\u00f3 al sector l\u00e1cteo nacional: <strong>Elcor<\/strong>, empresa con base en <strong>Villa Mar\u00eda<\/strong>, est\u00e1 por asumir la <strong>comercializaci\u00f3n de los productos de SanCor<\/strong>, una de las cooperativas m\u00e1s emblem\u00e1ticas del pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este paso llega en medio de una <strong>profunda crisis<\/strong> que atraviesa SanCor. La empresa present\u00f3 concurso preventivo de acreedores en febrero de 2025, acumulando deudas cercanas a los <strong>USD 400 millones<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La producci\u00f3n, que en su momento lleg\u00f3 a los 4 millones de litros diarios, cay\u00f3 estrepitosamente a 200-250 mil, provocando el cierre de plantas y cientos de despidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan fuentes vinculadas a las negociaciones, <strong>la firma aprovechar\u00e1 su capacidad log\u00edstica y su red de distribuci\u00f3n<\/strong> para dar salida a la producci\u00f3n de SanCor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La maniobra permitir\u00eda <strong>reactivar plantas paralizadas<\/strong> y evitar nuevos cierres por falta de canales de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa cordobesa, que gestiona la marca <strong>Tonadita<\/strong> desde 1998, viene consolidando su lugar en el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produce manteca, crema, quesos procesados y snacks saludables. Recientemente ampli\u00f3 su planta para fabricar queso cheddar y <strong>export\u00f3 por primera vez manteca a Estados Unidos<\/strong>. Adem\u00e1s, ya provee a cadenas globales como McDonald\u2019s y Burger King.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo, que se formalizar\u00eda en breve, no implicar\u00eda fusiones ni transferencias de capital. Se tratar\u00eda de un <strong>pacto estrictamente comercial y log\u00edstico<\/strong>, pero con impacto inmediato en ambas compa\u00f1\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para SanCor, representa una posibilidad concreta de <strong>recuperar mercados<\/strong>, reducir el stock sin salida y fortalecer su infraestructura productiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Elcor, en cambio, significa <strong>ampliar su mix de productos<\/strong>, ganar volumen y profundizar su expansi\u00f3n nacional e internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fuentes cercanas aseguran que esta alianza podr\u00eda ser apenas el <strong>primer paso de una estrategia m\u00e1s ambiciosa<\/strong>.Elcor no descarta avanzar en futuras alianzas o adquisiciones <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">para sumar parte del portafolio saludable de SanCor, como yogures, quesos o leches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La inc\u00f3gnita es si esta movida ser\u00e1 solo una soluci\u00f3n comercial o <strong>el inicio de una transformaci\u00f3n estructural<\/strong> en SanCor. \u00bfPodr\u00e1 Tonadita convertirse en el eje de una nueva etapa para la cooperativa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un escenario l\u00e1cteo en crisis, la alianza entre <strong>una pyme cordobesa y una leyenda del cooperativismo<\/strong> plantea un nuevo cap\u00edtulo, donde tradici\u00f3n, innovaci\u00f3n y estrategia vuelven a encontrarse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un movimiento algo fuera de lo com\u00fan sacudi\u00f3 al sector l\u00e1cteo nacional: Elcor, empresa con base en Villa Mar\u00eda, est\u00e1 por asumir la comercializaci\u00f3n de los productos de SanCor, una de las cooperativas m\u00e1s emblem\u00e1ticas del pa\u00eds. Este paso llega en medio de una profunda crisis que atraviesa SanCor. La empresa present\u00f3 concurso preventivo de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una firma de Villa Mar\u00eda toma el control comercial de los productos SanCor - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/una-firma-de-villa-maria-toma-el-control-comercial-de-los-productos-sancor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una firma de Villa Mar\u00eda toma el control comercial de los productos SanCor - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Un movimiento algo fuera de lo com\u00fan sacudi\u00f3 al sector l\u00e1cteo nacional: Elcor, empresa con base en Villa Mar\u00eda, est\u00e1 por asumir la comercializaci\u00f3n de los productos de SanCor, una de las cooperativas m\u00e1s emblem\u00e1ticas del pa\u00eds. Este paso llega en medio de una profunda crisis que atraviesa SanCor. 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