{"id":12329,"date":"2025-06-23T05:59:00","date_gmt":"2025-06-23T08:59:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12329"},"modified":"2025-06-23T07:25:29","modified_gmt":"2025-06-23T10:25:29","slug":"la-distorsion-de-los-precios-en-argentina-es-hora-de-sincerar-el-mercado","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/la-distorsion-de-los-precios-en-argentina-es-hora-de-sincerar-el-mercado\/","title":{"rendered":"La distorsi\u00f3n de los precios en Argentina: \u00bfEs hora de sincerar el mercado?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En los \u00faltimos meses, los consumidores argentinos hemos notado una tendencia que se ha vuelto pr\u00e1cticamente omnipresente: <strong>las ofertas permanentes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sea en tiendas online o en comercios f\u00edsicos, las promociones como \u201c2&#215;1\u201d, \u201c3&#215;2\u201d o descuentos del 20%, 30% o incluso 40% han pasado de ser algo ocasional a convertirse en la norma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta l\u00f3gica de precios inflados para luego aplicar descuentos artificiales genera una profunda <strong>distorsi\u00f3n en la percepci\u00f3n del valor real de los productos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1l es el precio verdadero de una prenda, de un electrodom\u00e9stico, de un par de zapatillas? <strong>La mayor\u00eda ya no lo sabe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A esto se suma otra estrategia cada vez m\u00e1s com\u00fan: <strong>regalos incluidos en cada compra<\/strong>, como mochilas, botellas, juguetes o kits de bienvenida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elementos que pueden resultar atractivos, pero que tambi\u00e9n est\u00e1n \u201cescondidos\u201d en el precio final del producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es decir, nada es realmente gratis: simplemente no se desglosa. Esta pr\u00e1ctica tambi\u00e9n contribuye a una sensaci\u00f3n de que todo est\u00e1 inflado, y refuerza la idea de que los precios reales est\u00e1n disfrazados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detr\u00e1s de este tipo de t\u00e1cticas hay m\u00faltiples causas. Por un lado, la inflaci\u00f3n sostenida llev\u00f3 a remarcar precios preventivamente, lo que termin\u00f3 alejando a los consumidores.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/ax.ar\/garantech\/author\/damian\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee todas las columnas del autor, ac\u00e1.<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro, la necesidad de generar movimiento en un contexto de consumo deprimido empuj\u00f3 a los comercios a apelar al recurso del \u201cdescuento constante\u201d o al \u201cbonus sorpresa\u201d. Pero el efecto colateral de esta din\u00e1mica <strong>es el desgaste de la confianza.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hoy el consumidor ya no cree en los precios ni en las ofertas.<\/strong> Asume que siempre puede encontrar una promoci\u00f3n mejor o que, si espera, ese producto se lo ofrecer\u00e1n a mitad de precio o con un regalo incluido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto no solo perjudica la rentabilidad del comerciante, sino que tambi\u00e9n afecta la experiencia de compra y la relaci\u00f3n marca-cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNo ser\u00eda m\u00e1s sano y transparente sincerar los precios? Volver a ponerle un valor real a las cosas, que no necesite disfrazarse con porcentajes inflados de descuento o con obsequios que, en el fondo, terminamos pagando igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apostar a la calidad, a una propuesta de valor clara, a la confianza. Es un camino m\u00e1s dif\u00edcil, sin dudas. Pero quiz\u00e1s sea<strong> el \u00fanico que permita construir un mercado m\u00e1s estable<\/strong>, previsible y justo para todos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Porque cuando todo est\u00e1 en oferta y todo viene \u201ccon regalo\u201d, nada vale lo que dice.<\/strong> Y cuando nada vale lo que dice, se pierde el sentido de lo que compramos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses, los consumidores argentinos hemos notado una tendencia que se ha vuelto pr\u00e1cticamente omnipresente: las ofertas permanentes. Ya sea en tiendas online o en comercios f\u00edsicos, las promociones como \u201c2&#215;1\u201d, \u201c3&#215;2\u201d o descuentos del 20%, 30% o incluso 40% han pasado de ser algo ocasional a convertirse en la norma. Esta l\u00f3gica [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":12330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[48],"class_list":["post-12329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-columnistas","tag-damian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La distorsi\u00f3n de los precios en Argentina: \u00bfEs hora de sincerar el mercado? - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/la-distorsion-de-los-precios-en-argentina-es-hora-de-sincerar-el-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La distorsi\u00f3n de los precios en Argentina: \u00bfEs hora de sincerar el mercado? - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos meses, los consumidores argentinos hemos notado una tendencia que se ha vuelto pr\u00e1cticamente omnipresente: las ofertas permanentes. Ya sea en tiendas online o en comercios f\u00edsicos, las promociones como \u201c2&#215;1\u201d, \u201c3&#215;2\u201d o descuentos del 20%, 30% o incluso 40% han pasado de ser algo ocasional a convertirse en la norma. 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