{"id":12334,"date":"2025-06-23T00:30:00","date_gmt":"2025-06-23T03:30:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12334"},"modified":"2025-06-23T07:37:47","modified_gmt":"2025-06-23T10:37:47","slug":"el-75-de-los-comercios-barriales-aun-no-vende-online","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-75-de-los-comercios-barriales-aun-no-vende-online\/","title":{"rendered":"El 75% de los comercios barriales a\u00fan no vende online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La <strong>Municipalidad de Villa Mar\u00eda<\/strong> complet\u00f3 la primera etapa del programa <strong>\u201cPuertas Abiertas\u201d<\/strong>, que tiene como objetivo fortalecer, modernizar y acompa\u00f1ar al entramado comercial de los distintos barrios de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta primera instancia, se registraron <strong>294 comercios de la Comunidad 1<\/strong>, abarcando los barrios Roque S\u00e1enz Pe\u00f1a, Las Acacias, Casalinda, Vista Verde, Mariano Moreno y La Calera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el relevamiento, el equipo t\u00e9cnico recorri\u00f3 cada uno de los comercios, recogiendo informaci\u00f3n clave sobre su funcionamiento, necesidades y desaf\u00edos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este contacto directo permiti\u00f3 no solo el registro de los establecimientos, sino tambi\u00e9n <strong>generar un v\u00ednculo de cercan\u00eda con los comerciantes y emprendedores locales<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Puertas Abiertas es mucho m\u00e1s que un programa<\/strong>. Como manifest\u00f3 el intendente Eduardo Accastello, es una pol\u00edtica p\u00fablica pensada para estar cerca, para acompa\u00f1ar e impulsar a quienes todos los d\u00edas sostienen la vida econ\u00f3mica y social de nuestros barrios\u201d, destac\u00f3 el presidente del Concejo Deliberante, <strong>Juan Pablo Inglese<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, el subsecretario de Desarrollo Productivo, <strong>Germ\u00e1n Tenedini<\/strong>, subray\u00f3: \u201cLo m\u00e1s valioso de esta etapa fue poder escuchar de primera mano a los comerciantes, conocer sus desaf\u00edos y necesidades. Este programa no solo se trata de brindar herramientas, sino de <strong>construir una red de apoyo local que potencie el desarrollo de cada barrio<\/strong>\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los rubros m\u00e1s representados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los comercios que se sumaron al programa abarcan una amplia diversidad de rubros, siendo los m\u00e1s representativos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alimentos y bebidas<\/strong><\/li>\n\n\n\n<li><strong>Reparaci\u00f3n y mantenimiento<\/strong><\/li>\n\n\n\n<li><strong>Hogar y decoraci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>Automotriz<\/strong><\/li>\n\n\n\n<li><strong>Indumentaria y calzado<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a las necesidades de formaci\u00f3n, los comerciantes manifestaron especial inter\u00e9s en <strong>herramientas digitales, marketing, finanzas, gesti\u00f3n empresarial, atenci\u00f3n al cliente, normativa legal y fiscal, y gesti\u00f3n ambiental<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digitalizaci\u00f3n incipiente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los datos que dej\u00f3 el relevamiento es el <strong>bajo nivel de ventas online<\/strong>: apenas el <strong>24,49% de los comercios registrados comercializan sus productos por internet<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, <strong>165 locales indicaron contar con medios de pago virtuales<\/strong>, lo que refleja un proceso inicial de digitalizaci\u00f3n que podr\u00eda potenciarse con el acompa\u00f1amiento adecuado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El programa contin\u00faa su recorrido<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Programa Puertas Abiertas<\/strong> est\u00e1 dise\u00f1ado bajo un esquema de <strong>abordaje zonificado<\/strong>, agrupando los barrios en seis comunidades para implementar estrategias espec\u00edficas de acuerdo a las particularidades de cada zona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras la finalizaci\u00f3n de la etapa en la Comunidad 1, el equipo avanzar\u00e1 ahora con la <strong>Comunidad 2<\/strong>, que incluye los barrios Ram\u00f3n Carrillo, Parque Norte, Belgrano, Almirante Brown y Trinitarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Municipalidad de Villa Mar\u00eda complet\u00f3 la primera etapa del programa \u201cPuertas Abiertas\u201d, que tiene como objetivo fortalecer, modernizar y acompa\u00f1ar al entramado comercial de los distintos barrios de la ciudad. En esta primera instancia, se registraron 294 comercios de la Comunidad 1, abarcando los barrios Roque S\u00e1enz Pe\u00f1a, Las Acacias, Casalinda, Vista Verde, Mariano [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-12334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 75% de los comercios barriales a\u00fan no vende online - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-75-de-los-comercios-barriales-aun-no-vende-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 75% de los comercios barriales a\u00fan no vende online - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"La Municipalidad de Villa Mar\u00eda complet\u00f3 la primera etapa del programa \u201cPuertas Abiertas\u201d, que tiene como objetivo fortalecer, modernizar y acompa\u00f1ar al entramado comercial de los distintos barrios de la ciudad. 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