{"id":12623,"date":"2025-07-31T00:26:00","date_gmt":"2025-07-31T03:26:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12623"},"modified":"2025-07-31T09:42:33","modified_gmt":"2025-07-31T12:42:33","slug":"capacitaciones-en-marketing-para-fortalecer-el-comercio-barrial","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/capacitaciones-en-marketing-para-fortalecer-el-comercio-barrial\/","title":{"rendered":"Capacitaciones en marketing para fortalecer el comercio barrial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el objetivo de acompa\u00f1ar y fortalecer al ecosistema comercial local, <strong>la Municipalidad de Villa Mar\u00eda realizar\u00e1 este viernes dos capacitaciones gratuitas de marketing<\/strong>, dirigidas a emprendedores y comerciantes de los barrios <strong>Roque S\u00e1enz Pe\u00f1a y Mariano Moreno<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La actividad se enmarca en el programa <strong>\u201cPuertas Abiertas\u201d<\/strong>, impulsado por la <strong>Secretar\u00eda de Econom\u00eda, Transformaci\u00f3n Digital y Desarrollo Productivo<\/strong>, y cuenta con el acompa\u00f1amiento de la plataforma virtual <strong>\u00abTaca Taca\u00bb<\/strong>, del Banco de la Provincia de C\u00f3rdoba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Talleres pr\u00e1cticos y sin vueltas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada estar\u00e1 centrada en el taller <strong>\u201cMarketing sin vueltas para emprendedores, del mostrador a la mente del cliente\u201d<\/strong>, donde se abordar\u00e1n tem\u00e1ticas claves como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Propuesta de valor<\/strong><\/li>\n\n\n\n<li><strong>Coherencia de marca<\/strong><\/li>\n\n\n\n<li><strong>Canales de comunicaci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>Experiencia del cliente<\/strong><\/li>\n\n\n\n<li><strong>Formas de cobro<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los asistentes conocer\u00e1n las ventajas de <strong>\u201cTaca Taca\u201d<\/strong>, una app gratuita que permite cobrar con tarjetas de d\u00e9bito, cr\u00e9dito o prepagas, con <strong>acreditaci\u00f3n inmediata y sin necesidad de dispositivos f\u00edsicos<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Horarios y lugares de las capacitaciones<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>13:00 hs:<\/strong> Centro Vecinal de barrio Roque S\u00e1enz Pe\u00f1a (Estados Unidos 834)<\/li>\n\n\n\n<li><strong>15:00 hs:<\/strong> Centro Vecinal de barrio Mariano Moreno (esquina Puelo y Los Glaciares)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En ambas instancias participar\u00e1n el presidente del Concejo Deliberante, <strong>Juan Pablo Inglese<\/strong>, integrantes del equipo de <strong>Desarrollo Productivo<\/strong> y representantes del <strong>Banco de C\u00f3rdoba<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00e1s de 450 comercios relevados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estas capacitaciones responden a demandas concretas detectadas en el contacto directo con comerciantes, en el marco de la recorrida por la <strong>Comunidad 1<\/strong>, uno de los seis sectores definidos por la estrategia de <strong>zonificaci\u00f3n barrial<\/strong> del programa municipal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta el momento, ya se han visitado <strong>450 comercios<\/strong> en distintos puntos de la ciudad, con una propuesta integral basada en <strong>la innovaci\u00f3n, la inclusi\u00f3n y la cercan\u00eda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, el programa avanza con nuevos relevamientos en barrios como <strong>Carlos Pellegrini, Felipe Botta, Solares del Norte, La Arbolada, Francisco Garc\u00eda, San Nicol\u00e1s, Nicol\u00e1s Avellaneda y Florentino Ameghino<\/strong>, que conforman la <strong>Comunidad 3<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con herramientas concretas y capacitaci\u00f3n territorial, <strong>Villa Mar\u00eda apuesta al fortalecimiento real del comercio local<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de acompa\u00f1ar y fortalecer al ecosistema comercial local, la Municipalidad de Villa Mar\u00eda realizar\u00e1 este viernes dos capacitaciones gratuitas de marketing, dirigidas a emprendedores y comerciantes de los barrios Roque S\u00e1enz Pe\u00f1a y Mariano Moreno. La actividad se enmarca en el programa \u201cPuertas Abiertas\u201d, impulsado por la Secretar\u00eda de Econom\u00eda, Transformaci\u00f3n Digital [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-12623","post","type-post","status-publish","format-standard","has-post-thumbnail","category-en-agenda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capacitaciones en marketing para fortalecer el comercio barrial - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/capacitaciones-en-marketing-para-fortalecer-el-comercio-barrial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capacitaciones en marketing para fortalecer el comercio barrial - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Con el objetivo de acompa\u00f1ar y fortalecer al ecosistema comercial local, la Municipalidad de Villa Mar\u00eda realizar\u00e1 este viernes dos capacitaciones gratuitas de marketing, dirigidas a emprendedores y comerciantes de los barrios Roque S\u00e1enz Pe\u00f1a y Mariano Moreno. 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