{"id":12761,"date":"2025-08-18T07:34:32","date_gmt":"2025-08-18T10:34:32","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12761"},"modified":"2025-08-18T07:34:48","modified_gmt":"2025-08-18T10:34:48","slug":"una-petrolera-es-la-mayor-cafetera-del-pais","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/una-petrolera-es-la-mayor-cafetera-del-pais\/","title":{"rendered":"Una petrolera es la mayor cafetera del pa\u00eds"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entre enero y julio de este a\u00f1o, las estaciones de servicio YPF entregaron nada menos que <strong>20.002.308 caf\u00e9s<\/strong>, con un promedio de casi <strong>100 mil por d\u00eda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cifra, que representa un 15% m\u00e1s que en 2024, sorprende y confirma su liderazgo y el poder de su red de m\u00e1s de 1.100 tiendas Full distribuidas a lo largo y ancho del pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo curioso es que, en paralelo, la propuesta gastron\u00f3mica de YPF se consolid\u00f3 con n\u00fameros que parecen de una cadena fast food: <strong>29 millones de medialunas, m\u00e1s de 2 millones de alfajores y casi 4,6 millones de hamburguesas<\/strong> vendidas en apenas siete meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, las estaciones de servicio, que hist\u00f3ricamente fueron un lugar de paso, se transformaron en verdaderos polos gastron\u00f3micos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, Full ya es la <strong>segunda vendedora de hamburguesas en la Argentina<\/strong>, un podio que sorprende y que da cuenta del cambio en los h\u00e1bitos de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El dato resulta m\u00e1s llamativo a\u00fan si se tiene en cuenta que la compa\u00f1\u00eda trabaja con un centro de inteligencia en tiempo real que le permite <strong>ajustar la oferta tienda por tienda<\/strong>, adapt\u00e1ndose a las preferencias locales de sus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una estrategia m\u00e1s propia de las grandes cadenas de retail que de una petrolera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQueremos que nuestra oferta refleje la diversidad de la Argentina, por eso vamos a comenzar a incorporar productos regionales que representen la identidad y los sabores de cada rinc\u00f3n del pa\u00eds\u201d, adelant\u00f3 Horacio Mar\u00edn, presidente y CEO de YPF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La postal es clara: un caf\u00e9 servido en una estaci\u00f3n de servicio que compite \u2014y gana\u2014 frente a cafeter\u00edas y restaurantes tradicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un fen\u00f3meno que habla tanto del alcance de la marca como del nuevo lugar que las estaciones Full ocupan en la vida cotidiana de millones de argentinos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre enero y julio de este a\u00f1o, las estaciones de servicio YPF entregaron nada menos que 20.002.308 caf\u00e9s, con un promedio de casi 100 mil por d\u00eda. La cifra, que representa un 15% m\u00e1s que en 2024, sorprende y confirma su liderazgo y el poder de su red de m\u00e1s de 1.100 tiendas Full distribuidas [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una petrolera es la mayor cafetera del pa\u00eds - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/una-petrolera-es-la-mayor-cafetera-del-pais\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una petrolera es la mayor cafetera del pa\u00eds - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Entre enero y julio de este a\u00f1o, las estaciones de servicio YPF entregaron nada menos que 20.002.308 caf\u00e9s, con un promedio de casi 100 mil por d\u00eda. La cifra, que representa un 15% m\u00e1s que en 2024, sorprende y confirma su liderazgo y el poder de su red de m\u00e1s de 1.100 tiendas Full distribuidas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/una-petrolera-es-la-mayor-cafetera-del-pais\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-18T10:34:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T10:34:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/08\/ypf-full.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"891\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"Una petrolera es la mayor cafetera del pa\u00eds\",\"datePublished\":\"2025-08-18T10:34:32+00:00\",\"dateModified\":\"2025-08-18T10:34:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/\"},\"wordCount\":317,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/08\\\/ypf-full.webp\",\"articleSection\":[\"Novedades\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/una-petrolera-es-la-mayor-cafetera-del-pais\\\/\",\"name\":\"Una petrolera es la mayor cafetera del pa\u00eds - 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