{"id":12764,"date":"2025-08-18T00:43:00","date_gmt":"2025-08-18T03:43:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12764"},"modified":"2025-08-18T07:48:27","modified_gmt":"2025-08-18T10:48:27","slug":"dia-del-nino-las-ventas-cayeron-03-y-el-consumo-sigue-estancado","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/dia-del-nino-las-ventas-cayeron-03-y-el-consumo-sigue-estancado\/","title":{"rendered":"D\u00eda del Ni\u00f1o: las ventas cayeron 0,3% y el consumo sigue estancado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seg\u00fan un relevamiento de la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME), el D\u00eda del Ni\u00f1o gener\u00f3 algo de movimiento adicional en los comercios, pero<strong> no logr\u00f3 revertir la tendencia de estancamiento que atraviesa el consumo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ticket promedio fue de <strong>$33.736<\/strong>, frente a los <strong>$31.987<\/strong> del a\u00f1o pasado. Sin embargo, al descontar la inflaci\u00f3n, <strong>implic\u00f3 una baja real del 21,1%.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promociones y cautela<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s del 87% de los comercios ofreci\u00f3 descuentos y planes de financiaci\u00f3n. Aun as\u00ed, predomin\u00f3 la compra de <strong>regalos m\u00e1s econ\u00f3micos<\/strong> y de menor valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos locales utilizaron la fecha como una <strong>oportunidad para liquidar stock atrasado<\/strong> en lugar de capitalizar un verdadero aumento en la demanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>feriado previo<\/strong>, las condiciones clim\u00e1ticas y la cercan\u00eda con otras promociones nacionales impactaron en el flujo de clientes. Adem\u00e1s, <strong>la p\u00e9rdida de poder adquisitivo se reflej\u00f3 en un consumo m\u00e1s selectivo y moderado.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desempe\u00f1o por rubros<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calzado y marroquiner\u00eda<\/strong>: creci\u00f3 5,3%. El ticket promedio fue de $45.413, con ventas mayormente en cuotas sin inter\u00e9s.<\/li>\n\n\n\n<li><strong>Electr\u00f3nica y celulares<\/strong>: apenas subi\u00f3 0,4%. El ticket rond\u00f3 los $43.675, con clientes optando por opciones m\u00e1s econ\u00f3micas.<\/li>\n\n\n\n<li><strong>Indumentaria<\/strong>: aument\u00f3 3%. Con un ticket promedio de $37.697, las ventas fueron dispares y dependieron casi exclusivamente de las tarjetas de cr\u00e9dito.<\/li>\n\n\n\n<li><strong>Jugueter\u00edas<\/strong>: tuvieron un leve crecimiento del 1%, con un ticket de $35.429. La demanda fue menor a la esperada.<\/li>\n\n\n\n<li><strong>Librer\u00edas<\/strong>: fue el \u00fanico rubro en baja, con una ca\u00edda de 14,5% y un ticket promedio de $27.194.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un consumo fragmentado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El relevamiento de CAME en <strong>180 comercios del pa\u00eds<\/strong> muestra que el D\u00eda del Ni\u00f1o ya no es un motor uniforme para el consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El movimiento fue <strong>heterog\u00e9neo seg\u00fan rubro, regi\u00f3n y perfil del comprador<\/strong>, con un claro predominio del uso de tarjetas de cr\u00e9dito y un fuerte l\u00edmite impuesto por la falta de efectivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un relevamiento de la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME), el D\u00eda del Ni\u00f1o gener\u00f3 algo de movimiento adicional en los comercios, pero no logr\u00f3 revertir la tendencia de estancamiento que atraviesa el consumo. El ticket promedio fue de $33.736, frente a los $31.987 del a\u00f1o pasado. Sin embargo, al descontar la inflaci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-12764","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda del Ni\u00f1o: las ventas cayeron 0,3% y el consumo sigue estancado - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/dia-del-nino-las-ventas-cayeron-03-y-el-consumo-sigue-estancado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda del Ni\u00f1o: las ventas cayeron 0,3% y el consumo sigue estancado - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un relevamiento de la Confederaci\u00f3n Argentina de la Mediana Empresa (CAME), el D\u00eda del Ni\u00f1o gener\u00f3 algo de movimiento adicional en los comercios, pero no logr\u00f3 revertir la tendencia de estancamiento que atraviesa el consumo. 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