{"id":12776,"date":"2025-08-20T07:27:54","date_gmt":"2025-08-20T10:27:54","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12776"},"modified":"2025-08-20T10:25:29","modified_gmt":"2025-08-20T13:25:29","slug":"la-consultora-boutique-que-escala-empresas-tradicionales-con-metodologias-de-startup","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/la-consultora-boutique-que-escala-empresas-tradicionales-con-metodologias-de-startup\/","title":{"rendered":"La consultora boutique que escala empresas tradicionales con metodolog\u00edas de startup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Villa Mar\u00eda naci\u00f3 <strong>Escala 360<\/strong>, una consultora boutique que promete transformar la forma en la que los negocios piensan su crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El diferencial es claro: aplicar la l\u00f3gica y metodolog\u00edas de las startups a empresas tradicionales, para ayudarlas a escalar m\u00e1s r\u00e1pido y con mayor productividad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La l\u00f3gica startup aplicada a empresas tradicionales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta fue creada por tres j\u00f3venes profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/ax.ar\/garantech\/emigro-de-villa-maria-a-israel-y-creo-una-startup-que-hoy-tiene-mas-de-40-mil-usuarios-en-50-paises\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francisco Marinaro<\/a><\/strong>, con siete a\u00f1os liderando startups en Estados Unidos e Israel, mentor en Google for Startups y con experiencia en rondas de inversi\u00f3n internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gonzalo Carri\u00f3n<\/strong>, docente universitario, Licenciado en Econom\u00eda, Master en Pensamiento Econ\u00f3mico y Empresarial, Doctor en Filosof\u00eda y diplomado en Innovaci\u00f3n Abierta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juan Pablo Iturria<\/strong>, Licenciado en Econom\u00eda, coordinador de la Incubadora de Empresas de Villa Mar\u00eda y docente universitario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl objetivo no es que una pyme se convierta en una startup, porque eso ser\u00eda muy dif\u00edcil, sino que pueda adaptar mecanismos de las empresas din\u00e1micas para crecer m\u00e1s r\u00e1pido\u201d, explic\u00f3 Marinaro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no todo se trata de crecer o escalar: \u201cTambi\u00e9n apuntamos a aquellos que est\u00e9n estancados, a quienes necesiten reconvertirse, a quienes necesiten diversificar, entre otras cosas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto incluye <strong>mejorar procesos, fortalecer la adquisici\u00f3n y retenci\u00f3n de clientes, potenciar el uso de la inteligencia artificial y trabajar con datos y m\u00e9tricas como lo hacen las compa\u00f1\u00edas tecnol\u00f3gicas<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La consultora boutique que escala empresas tradicionales con metodolog\u00edas de startup | Escala 360\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/-pbscmcu7L4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tres ejes de trabajo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La consultora se organiza sobre tres verticales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escalamiento empresarial.<\/strong><\/li>\n\n\n\n<li><strong>Aplicaci\u00f3n del m\u00e9todo startup en negocios tradicionales.<\/strong><\/li>\n\n\n\n<li><strong>Dise\u00f1o de spin-off para diversificar y generar nuevas unidades de negocio.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQueremos ser un puente entre la visi\u00f3n tecnol\u00f3gica y el an\u00e1lisis macroecon\u00f3mico, con un enfoque integral que podemos ofrecer en base a nuestras experiencias y formaciones, combinando experiencia en startups, econom\u00eda y filosof\u00eda\u201d, destac\u00f3 Carri\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"su-quote su-quote-style-default su-quote-has-cite\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">\u201cHoy, ser competitivos es cada vez m\u00e1s dif\u00edcil; pero al mismo tiempo hoy existen herramientas \u00fanicas para lograrlo\u201d. <span class=\"su-quote-cite\">Escala 360<\/span><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para Iturria, la propuesta se diferencia de las consultoras cl\u00e1sicas: \u201cNos definimos como una consultora boutique. El contexto actual exige a las empresas adaptarse, innovar y diversificar. Nosotros podemos acompa\u00f1ar en ese proceso con una mirada estrat\u00e9gica y metodol\u00f3gica\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo trabajan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo de <a href=\"https:\/\/www.instagram.com\/escala360co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escala 360 <\/a>comienza con una entrevista inicial para diagnosticar la situaci\u00f3n de la empresa. Luego se implementa un plan de trabajo que dura entre tres y cinco meses, con <strong>cambios semanales y capacitaciones mensuales<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa idea es que en seis meses a un a\u00f1o las empresas no dependan m\u00e1s de nosotros, que puedan aplicar las herramientas por s\u00ed mismas\u201d, explic\u00f3 Marinaro.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DMvYteiqmRh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DMvYteiqmRh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DMvYteiqmRh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Escala360 (@escala360co)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Un desaf\u00edo disruptivo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En un mercado donde la consultor\u00eda suele tener un enfoque tradicional, Escala 360 busca <strong>romper moldes y ofrecer un servicio disruptivo<\/strong>, que combine visi\u00f3n acad\u00e9mica, experiencia internacional y la l\u00f3gica de la innovaci\u00f3n abierta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoy, ser competitivos es cada vez m\u00e1s dif\u00edcil; pero al mismo tiempo hoy existen herramientas \u00fanicas para lograrlo. Nosotros queremos ponerlas al alcance de las empresas, pymes o emprendimientos\u201d, plante\u00f3 Marinaro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los puntos clave es la adopci\u00f3n estrat\u00e9gica de IA. \u201cLa inteligencia artificial hoy sirve para dos cosas: reducir costos o acelerar el crecimiento. Lo importante es entender por qu\u00e9 y para qu\u00e9 se la implementa, no simplemente usarla porque est\u00e1 de moda\u201d, se\u00f1alaron desde la consultora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Villa Mar\u00eda naci\u00f3 Escala 360, una consultora boutique que promete transformar la forma en la que los negocios piensan su crecimiento. El diferencial es claro: aplicar la l\u00f3gica y metodolog\u00edas de las startups a empresas tradicionales, para ayudarlas a escalar m\u00e1s r\u00e1pido y con mayor productividad. La l\u00f3gica startup aplicada a empresas tradicionales La [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-12776","post","type-post","status-publish","format-standard","has-post-thumbnail","category-en-profundidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La consultora boutique que escala empresas tradicionales con metodolog\u00edas de startup - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/la-consultora-boutique-que-escala-empresas-tradicionales-con-metodologias-de-startup\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La consultora boutique que escala empresas tradicionales con metodolog\u00edas de startup - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"En Villa Mar\u00eda naci\u00f3 Escala 360, una consultora boutique que promete transformar la forma en la que los negocios piensan su crecimiento. 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