{"id":12919,"date":"2025-09-05T00:14:00","date_gmt":"2025-09-05T03:14:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=12919"},"modified":"2025-09-05T09:19:47","modified_gmt":"2025-09-05T12:19:47","slug":"cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\/","title":{"rendered":"Cooperativas cordobesas tendr\u00e1n m\u00e1s presencia en g\u00f3ndolas y comercios con \u201cPunto Coop\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Gobierno de C\u00f3rdoba present\u00f3 <strong>Punto Coop<\/strong>, un programa in\u00e9dito que busca fortalecer la comercializaci\u00f3n, visibilidad y competitividad de los productos elaborados por cooperativas de la provincia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una red para promover el consumo cooperativo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa apunta a posicionar alimentos, l\u00e1cteos, productos ap\u00edcolas, textiles, art\u00edculos de limpieza, cosm\u00e9tica, cuidado personal y art\u00edculos para el hogar de origen cooperativo en diferentes canales de distribuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo central es generar un <strong>circuito de consumo con identidad cooperativa<\/strong>, promoviendo un desarrollo econ\u00f3mico m\u00e1s equitativo y sustentable, al mismo tiempo que se impulsa el crecimiento y la producci\u00f3n local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tres etapas de implementaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El programa prev\u00e9 un despliegue en tres fases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibilizaci\u00f3n en g\u00f3ndolas y comercios de gran superficie<\/strong>, mediante kits de identificaci\u00f3n.<\/li>\n\n\n\n<li><strong>Capacitaci\u00f3n a proveedores cooperativos<\/strong> en \u00e1reas clave como marketing, log\u00edstica y e-commerce.<\/li>\n\n\n\n<li><strong>Expansi\u00f3n hacia espacios comerciales alternativos<\/strong>, como ferias, eventos, terminales y aeropuertos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De esta forma, los productos cooperativos podr\u00e1n llegar a m\u00e1s consumidores y competir en condiciones m\u00e1s favorables dentro del mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una construcci\u00f3n colectiva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la presentaci\u00f3n, realizada en la Casa de Gobierno, el ministro de Cooperativas y Mutuales, <strong>Mart\u00edn Brand\u00e1n<\/strong>, subray\u00f3: \u201cEs un programa al servicio de todas las cooperativas y mutuales, pero m\u00e1s que un lanzamiento, es una invitaci\u00f3n a que profundicemos. Se trata de una construcci\u00f3n d\u00eda a d\u00eda y tenemos que estar unidos para generar las pol\u00edticas p\u00fablicas que necesita el sector\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acto cont\u00f3 tambi\u00e9n con la presencia del legislador provincial <strong>Mat\u00edas Chamorro<\/strong>, presidente de la Comisi\u00f3n de Econom\u00eda Social de la Unicameral; la asesora ministerial <strong>Florencia Margar\u00eda<\/strong>; y el integrante de la Mutual Monte Adentro, <strong>Pablo Blanc<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Articulaci\u00f3n con el sector privado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Punto Coop articula con el <strong>Ministerio de Producci\u00f3n, Ciencia e Innovaci\u00f3n Tecnol\u00f3gica<\/strong>, <strong>FEDECOM<\/strong>, la <strong>C\u00e1mara de Comercio de C\u00f3rdoba (CCC)<\/strong>, la <strong>C\u00e1mara de Supermercadistas y Autoservicios (CASAC)<\/strong> y el <strong>Centro de Almaceneros de C\u00f3rdoba<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La finalidad es construir una <strong>Red de Comercializaci\u00f3n Cooperativa con identidad colectiva<\/strong>, instalando puntos de visibilizaci\u00f3n en g\u00f3ndolas, supermercados, almacenes, comercios minoristas y espacios no tradicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inscripci\u00f3n abierta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las cooperativas productoras y los comercios interesados en participar ya pueden inscribirse a trav\u00e9s de un formulario online: <a href=\"https:\/\/forms.gle\/eQRkBCD79ytUz2Wk8?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">clic aqu\u00ed<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Gobierno de C\u00f3rdoba present\u00f3 Punto Coop, un programa in\u00e9dito que busca fortalecer la comercializaci\u00f3n, visibilidad y competitividad de los productos elaborados por cooperativas de la provincia. Una red para promover el consumo cooperativo La iniciativa apunta a posicionar alimentos, l\u00e1cteos, productos ap\u00edcolas, textiles, art\u00edculos de limpieza, cosm\u00e9tica, cuidado personal y art\u00edculos para el hogar [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-12919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cooperativas cordobesas tendr\u00e1n m\u00e1s presencia en g\u00f3ndolas y comercios con \u201cPunto Coop\u201d - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cooperativas cordobesas tendr\u00e1n m\u00e1s presencia en g\u00f3ndolas y comercios con \u201cPunto Coop\u201d - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"El Gobierno de C\u00f3rdoba present\u00f3 Punto Coop, un programa in\u00e9dito que busca fortalecer la comercializaci\u00f3n, visibilidad y competitividad de los productos elaborados por cooperativas de la provincia. Una red para promover el consumo cooperativo La iniciativa apunta a posicionar alimentos, l\u00e1cteos, productos ap\u00edcolas, textiles, art\u00edculos de limpieza, cosm\u00e9tica, cuidado personal y art\u00edculos para el hogar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T03:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T12:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/09\/punto-cop.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"Cooperativas cordobesas tendr\u00e1n m\u00e1s presencia en g\u00f3ndolas y comercios con \u201cPunto Coop\u201d\",\"datePublished\":\"2025-09-05T03:14:00+00:00\",\"dateModified\":\"2025-09-05T12:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/\"},\"wordCount\":417,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/09\\\/punto-cop.webp\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/cooperativas-cordobesas-tendran-mas-presencia-en-gondolas-y-comercios-con-punto-coop\\\/\",\"name\":\"Cooperativas cordobesas tendr\u00e1n m\u00e1s presencia en g\u00f3ndolas y comercios con \u201cPunto Coop\u201d - 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