{"id":13386,"date":"2025-11-07T08:35:49","date_gmt":"2025-11-07T11:35:49","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=13386"},"modified":"2025-12-02T09:18:12","modified_gmt":"2025-12-02T12:18:12","slug":"multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\/","title":{"rendered":"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con la mirada puesta en las nuevas tendencias del mercado automotor, <strong>Multicars<\/strong>, una de las unidades de negocio del <strong>Grupo Le Parc<\/strong>, dio un paso estrat\u00e9gico al convertirse en <strong>representante oficial de GWM (Great Wall Motors) para el interior de C\u00f3rdoba.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa, que tambi\u00e9n integra las concesionarias oficiales Peugeot y Citro\u00ebn, busca posicionarse como <strong>referente regional en veh\u00edculos de origen asi\u00e1tico<\/strong>, con una propuesta que combina innovaci\u00f3n, tecnolog\u00eda y sustentabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSomos representantes exclusivos de GWM para Villa Mar\u00eda y la regi\u00f3n\u201d, explic\u00f3 Bartolo Caula, gerente de Marketing de Grupo Le Parc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una marca con respaldo y proyecci\u00f3n global<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GWM es el cuarto fabricante automotriz m\u00e1s grande de China, con presencia en m\u00e1s de 60 pa\u00edses y una oferta de modelos que abarca distintos segmentos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-scaled.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-1024x768.webp\" alt=\"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba\" class=\"wp-image-13382\" srcset=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-1024x768.webp 1024w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-300x225.webp 300w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-768x576.webp 768w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-1536x1152.webp 1536w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-2048x1536.webp 2048w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-150x113.webp 150w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-696x522.webp 696w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-1068x801.webp 1068w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-1920x1440.webp 1920w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_vm-265x198.webp 265w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Caula destac\u00f3 la relaci\u00f3n \u00abprecio-calidad\u00bb de las Jolion, SUV h\u00edbrido que ya se comercializa en Villa Mar\u00eda.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En Argentina, y en Villa Mar\u00eda de la mano de Multicars, la marca llega con sus cuatro l\u00edneas principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Haval<\/strong>: SUV nafteros e h\u00edbridos, con modelos como Jolion Pro y H6.<\/li>\n\n\n\n<li><strong>Ora<\/strong>: veh\u00edculos 100% el\u00e9ctricos.<\/li>\n\n\n\n<li><strong>Poer<\/strong>: pickups nafteras, robustas y vers\u00e1tiles.<\/li>\n\n\n\n<li><strong>Tank<\/strong>: veh\u00edculos de gran porte, con el Tank 300 como exponente principal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTodos los modelos se comercializan con entrega inmediata, lo que representa una ventaja competitiva\u201d, enfatiz\u00f3 Caula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caula fue claro al explicar que los veh\u00edculos de GWM, como los Jolion, no compiten con la oferta que tienen como concesionarios oficiales de Peugeot o Citro\u00ebn, sino que se complementan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas Jolio h\u00edbridas, por ejemplo, vienen a ocupar un lugar en el mercado que por ahora solo ten\u00eda pocas opciones, pero en este caso con un precio super competitivo\u201d, plante\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calidad, tecnolog\u00eda y una nueva percepci\u00f3n del origen asi\u00e1tico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Caula destac\u00f3 que los veh\u00edculos de <strong>GWM sorprenden por su nivel de equipamiento, confort y terminaciones<\/strong>, con una relaci\u00f3n precio-calidad muy competitiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHablamos de una nueva generaci\u00f3n de autos asi\u00e1ticos. Muy distintos a lo que se ve\u00eda hace una d\u00e9cada. GWM ofrece una calidad que se nota en cada detalle, con est\u00e1ndares de seguridad y dise\u00f1o que compiten con cualquier marca global\u201d, sostuvo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-scaled.webp\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-768x1024.webp\" alt=\"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba\" class=\"wp-image-13383\" srcset=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-768x1024.webp 768w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-225x300.webp 225w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-1152x1536.webp 1152w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-1536x2048.webp 1536w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-150x200.webp 150w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-300x400.webp 300w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-696x928.webp 696w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-1068x1424.webp 1068w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_multicars-scaled.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">Multicars, en Ruta 9 KM 554, apuesta a ser referente de veh\u00edculos asi\u00e1ticos en el interior de C\u00f3rdoba.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, GWM se prepara para iniciar la producci\u00f3n regional en 2026, tras adquirir y reacondicionar una antigua planta de Mercedes-Benz en Brasil, lo que permitir\u00e1 abastecer al Mercosur con <strong>precios m\u00e1s competitivos y mejores condiciones de financiaci\u00f3n.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una propuesta adaptada al consumidor cordob\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La apuesta de Multicars apunta a cubrir un nicho poco explorado pero con gran potencial en el interior provincial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDetectamos un gran inter\u00e9s del p\u00fablico por veh\u00edculos de origen asi\u00e1tico. Sin embargo, no hab\u00eda qui\u00e9n tuviera una gran oferta de comercializaci\u00f3n en la regi\u00f3n. Decidimos ocupar ese espacio y <strong>hoy los resultados superan nuestras expectativas<\/strong>\u201d, asegur\u00f3 Caula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En apenas cuatro meses de operaci\u00f3n, la marca logr\u00f3 una respuesta muy positiva del mercado, <strong>tanto en ventas como en interacci\u00f3n con los clientes.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Financiaci\u00f3n accesible y garant\u00edas extendidas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GWM ofrece garant\u00eda de 7 a\u00f1os para sus veh\u00edculos y 8 a\u00f1os para las bater\u00edas de los h\u00edbridos, una se\u00f1al clara de confianza en sus productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, \u201ccuenta con convenios exclusivos con Banco Santander, que permiten financiar hasta $18 millones a tasa 0% mediante cr\u00e9ditos UVA\u201d. Tambi\u00e9n existen alternativas con Banco Naci\u00f3n y Banco Galicia, ampliando el abanico de opciones para los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta incorporaci\u00f3n, Multicars busca consolidarse como el principal referente del interior de C\u00f3rdoba en el segmento de veh\u00edculos de origen asi\u00e1tico, y ya eval\u00faa sumar nuevas marcas a su portafolio, como Chery en un pr\u00f3ximo paso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNuestra meta es clara: queremos ser un punto de referencia para quienes buscan innovaci\u00f3n, tecnolog\u00eda y eficiencia. GWM es solo el comienzo\u201d, concluy\u00f3 Caula.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Contacto:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Web: <a href=\"https:\/\/www.multicars.ar\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.multicars.ar\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram: <a href=\"https:\/\/www.instagram.com\/multicars.grupoleparc\/\" target=\"_blank\" rel=\"noreferrer noopener\">@Multicars.grupoleparc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la mirada puesta en las nuevas tendencias del mercado automotor, Multicars, una de las unidades de negocio del Grupo Le Parc, dio un paso estrat\u00e9gico al convertirse en representante oficial de GWM (Great Wall Motors) para el interior de C\u00f3rdoba. La empresa, que tambi\u00e9n integra las concesionarias oficiales Peugeot y Citro\u00ebn, busca posicionarse como [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[46],"class_list":["post-13386","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades","tag-destacadas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Con la mirada puesta en las nuevas tendencias del mercado automotor, Multicars, una de las unidades de negocio del Grupo Le Parc, dio un paso estrat\u00e9gico al convertirse en representante oficial de GWM (Great Wall Motors) para el interior de C\u00f3rdoba. La empresa, que tambi\u00e9n integra las concesionarias oficiales Peugeot y Citro\u00ebn, busca posicionarse como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T11:35:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T12:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/jolion_gwm_multicars-scaled-e1762515334649.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba\",\"datePublished\":\"2025-11-07T11:35:49+00:00\",\"dateModified\":\"2025-12-02T12:18:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/\"},\"wordCount\":704,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2025\\\/11\\\/jolion_gwm_multicars-scaled-e1762515334649.webp\",\"keywords\":[\"Destacadas\"],\"articleSection\":[\"Novedades\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/multicars-impulsa-el-desembarco-de-gwm-en-el-interior-de-cordoba\\\/\",\"name\":\"Multicars impulsa el desembarco de GWM en el interior de C\u00f3rdoba - 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