{"id":13547,"date":"2025-11-28T07:26:18","date_gmt":"2025-11-28T10:26:18","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=13547"},"modified":"2025-11-28T09:12:27","modified_gmt":"2025-11-28T12:12:27","slug":"de-los-montes-del-norte-a-las-gondolas-villamarienses-el-crecimiento-de-don-nene-forestales","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/de-los-montes-del-norte-a-las-gondolas-villamarienses-el-crecimiento-de-don-nene-forestales\/","title":{"rendered":"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con una fuerte impronta familiar y el prop\u00f3sito de generar <strong>un producto responsable <\/strong>con el ambiente, <strong>Don Nene Forestales <\/strong>se dedica a la producci\u00f3n y comercializaci\u00f3n de le\u00f1a y carb\u00f3n vegetal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa, nacida en los campos de Catamarca, conjuga la tradici\u00f3n heredada de generaciones con una nueva mirada orientada a la sustentabilidad y el valor agregado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSomos de una familia de Catamarca que siempre tuvo campos. Desde la \u00e9poca de mis abuelos se hac\u00eda la explotaci\u00f3n de carb\u00f3n y le\u00f1a, pero siempre se vend\u00eda a granel\u201d, cont\u00f3 Jorge Robin, quien junto a sus hijos In\u00e9s y Francisco lidera el proyecto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-768x1024.webp\" alt=\"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales\" class=\"wp-image-13549\" srcset=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-768x1024.webp 768w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-225x300.webp 225w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-1152x1536.webp 1152w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-150x200.webp 150w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-300x400.webp 300w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-696x928.webp 696w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon-1068x1424.webp 1068w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don_Nene_Carbon.webp 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">Cada vez m\u00e1s puntos de venta. Aseguraron que la demanda es creciente, tanto en Villa Mar\u00eda como en otras localidades.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El cambio comenz\u00f3 cuando In\u00e9s se incorpor\u00f3 a la iniciativa familiar y propuso un nuevo enfoque. \u201cLe plante\u00e9 a mi pap\u00e1 la idea de<strong> fraccionar el carb\u00f3n y venderlo en comercios. <\/strong>Empezamos a interiorizarnos en los permisos y regulaciones necesarias y a pensar en <strong>construir una marca propia<\/strong>\u201d, record\u00f3 la joven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Con un fuerte compromiso sustentable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta r\u00e1pidamente encontr\u00f3 respaldo en la Direcci\u00f3n de Bosques de la provincia de Catamarca, que acompa\u00f1\u00f3 el desarrollo de la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNos otorgaron los permisos necesarios para el aprovechamiento forestal. Es una provincia muy exigente con estos temas, y eso nos parece correcto, porque garantiza que haya un <strong>verdadero aprovechamiento y no una deforestaci\u00f3n<\/strong>\u201d, explic\u00f3 Jorge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, el emprendimiento cuenta con cuatro hornos de producci\u00f3n y alcanza una <strong>capacidad mensual de 40 toneladas de carb\u00f3n<\/strong>, elaborado exclusivamente con quebracho blanco, una madera reconocida por su alto poder calor\u00edfico.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Cjzf17sbymQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHay muchas marcas de carb\u00f3n, pero no todas pueden garantizar de qu\u00e9 madera est\u00e1 hecho. Nosotros s\u00ed. <strong>Nuestro producto es 100% quebracho blanco<\/strong>, elaborado en nuestros propios campos y con nuestra gente\u201d, destac\u00f3 Jorge con orgullo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de mantener pr\u00e1cticas de producci\u00f3n sustentables, la familia trabaja en nuevas formas de aprovechamiento del material org\u00e1nico, como la <strong>elaboraci\u00f3n de humus y el uso de corteza para el ahumado de carnes<\/strong>, ampliando as\u00ed el aprovechamiento integral del monte nativo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apuntando a la profesionalizaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El acompa\u00f1amiento de la Incubadora de Empresas de AERCA y la Universidad Nacional de Villa Mar\u00eda fue clave para profesionalizar el emprendimiento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNos ayud\u00f3 much\u00edsimo a organizarnos, a pensar en c\u00f3mo llegar a los comercios y a desarrollar nuestra marca\u201d, afirm\u00f3 In\u00e9s y continu\u00f3: \u201cAntes siempre trabaj\u00e1bamos a granel, sin marca. <strong>Hoy tenemos identidad y un producto que la gente reconoce<\/strong>\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca.webp\"><img decoding=\"async\" width=\"1024\" height=\"1004\" src=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-1024x1004.webp\" alt=\"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales\" class=\"wp-image-13550\" srcset=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-1024x1004.webp 1024w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-300x294.webp 300w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-768x753.webp 768w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-1536x1507.webp 1536w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-2048x2009.webp 2048w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-150x147.webp 150w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-696x683.webp 696w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-1068x1047.webp 1068w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Familia_Robin_Catamarca-1920x1883.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">La inclusi\u00f3n de la tercera generaci\u00f3n de la familia cambi\u00f3 el modelo de negocio: de vender a granel a fraccionar.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esa evoluci\u00f3n tambi\u00e9n implic\u00f3 desaf\u00edos: \u201cCon la incubadora aprendimos a repensar la forma de trabajar. A veces, por las distintas generaciones, cuesta ponernos de acuerdo, pero fuimos encontrando un equilibrio. <strong>La demanda creci\u00f3 tanto que tuvimos que proyectar una ampliaci\u00f3n para no dejar a ning\u00fan cliente sin producto<\/strong>\u201d, coment\u00f3 Jorge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Presentes en g\u00f3ndolas y comercios de la ciudad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento de Don Nene Forestales ya traspas\u00f3 las fronteras provinciales. \u201cEstamos presentes en <strong>supermercados de Villa Mar\u00eda y de otras localidades de C\u00f3rdoba<\/strong>. Tambi\u00e9n tenemos propuestas para ingresar a nuevas cadenas y seguir expandi\u00e9ndonos\u201d, detall\u00f3 In\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene.webp\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited.webp\" alt=\"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales\" class=\"wp-image-13552\" srcset=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited.webp 1200w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-300x169.webp 300w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-1024x576.webp 1024w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-768x432.webp 768w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-150x84.webp 150w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-696x392.webp 696w, https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2025\/11\/Don-Nene-edited-1068x601.webp 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption class=\"wp-element-caption\">El foco de la familia est\u00e1 en producir en forma sostenible, \u00abcuidando el monte\u00bb.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De cara al futuro, la familia Robin busca seguir fortaleciendo su presencia en el mercado regional, siempre bajo el mismo principio: producir de manera responsable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNuestro objetivo es seguir creciendo, llegar a m\u00e1s mercados, pero sin perder la esencia: <strong>cuidar el monte y ofrecer un producto de calidad<\/strong>, hecho con nuestras propias manos y con respeto por la naturaleza\u201d, concluy\u00f3 Jorge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una fuerte impronta familiar y el prop\u00f3sito de generar un producto responsable con el ambiente, Don Nene Forestales se dedica a la producci\u00f3n y comercializaci\u00f3n de le\u00f1a y carb\u00f3n vegetal. La iniciativa, nacida en los campos de Catamarca, conjuga la tradici\u00f3n heredada de generaciones con una nueva mirada orientada a la sustentabilidad y el [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-13547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/de-los-montes-del-norte-a-las-gondolas-villamarienses-el-crecimiento-de-don-nene-forestales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De los montes del norte a las g\u00f3ndolas villamarienses: el crecimiento de Don Nene Forestales - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Con una fuerte impronta familiar y el prop\u00f3sito de generar un producto responsable con el ambiente, Don Nene Forestales se dedica a la producci\u00f3n y comercializaci\u00f3n de le\u00f1a y carb\u00f3n vegetal. 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