{"id":13765,"date":"2026-01-06T00:51:00","date_gmt":"2026-01-06T03:51:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=13765"},"modified":"2026-01-06T07:56:15","modified_gmt":"2026-01-06T10:56:15","slug":"el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\/","title":{"rendered":"El mercado automotor cerr\u00f3 2025 con casi 50% m\u00e1s patentamientos que en 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mercado automotor argentino cerr\u00f3 <strong>2025<\/strong> con un balance claramente positivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan inform\u00f3 la <strong>Asociaci\u00f3n de Concesionarios de Automotores de la Rep\u00fablica Argentina (ACARA)<\/strong>, durante diciembre se patentaron <strong>23.997 veh\u00edculos<\/strong>, lo que represent\u00f3 una <strong>suba interanual del 10,3%<\/strong> respecto a las <strong>21.761 unidades<\/strong> registradas en el mismo mes de 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien el n\u00famero mostr\u00f3 una <strong>ca\u00edda del 32,3% frente a noviembre<\/strong>, cuando se hab\u00edan patentado <strong>35.424 unidades<\/strong>, el cierre anual dej\u00f3 un dato contundente: <strong>612.178 veh\u00edculos patentados en todo el a\u00f1o<\/strong>, un <strong>47,8% m\u00e1s<\/strong> que en 2024, cuando el total hab\u00eda sido de <strong>414.211 unidades<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un a\u00f1o de fuerte recuperaci\u00f3n del mercado automotor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desde ACARA destacaron que el desempe\u00f1o del sector estuvo marcado por un primer semestre muy s\u00f3lido, con vol\u00famenes mensuales que superaron las <strong>50.000 unidades<\/strong>, un nivel que a comienzos del a\u00f1o parec\u00eda dif\u00edcil de alcanzar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la segunda mitad de 2025, en cambio, el mercado atraves\u00f3 <strong>vaivenes pol\u00edticos, econ\u00f3micos y cambiarios<\/strong>, adem\u00e1s del impacto del calendario electoral. Aun as\u00ed, el ritmo de ventas se mantuvo en niveles considerados <strong>m\u00e1s que aceptables<\/strong>, permitiendo retomar una senda de crecimiento que no se observaba desde <strong>2018<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pick ups: liderazgo sostenido y alta competencia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El segmento de <strong>pick ups<\/strong> volvi\u00f3 a ser uno de los grandes protagonistas del a\u00f1o. La <strong>Toyota Hilux<\/strong> se consolid\u00f3 nuevamente como el <strong>veh\u00edculo m\u00e1s vendido del pa\u00eds<\/strong>, con <strong>30.768 unidades patentadas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el segundo lugar se ubic\u00f3 la <strong>Ford Ranger<\/strong>, con <strong>24.976 unidades<\/strong>, mientras que el tercer puesto fue para la <strong>Volkswagen Amarok<\/strong>, con <strong>23.612 patentamientos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s atr\u00e1s quedaron la <strong>Nissan Frontier<\/strong>, con <strong>6.484 unidades<\/strong>, y la <strong>Chevrolet S10<\/strong>, con <strong>5.210<\/strong>, completando un segmento dominado por modelos de producci\u00f3n regional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Camionetas medianas y media tonelada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del segmento de <strong>pick ups medianas y de media tonelada<\/strong>, la <strong>Fiat Strada<\/strong> lider\u00f3 con <strong>7.821 unidades<\/strong>, seguida muy de cerca por la <strong>Fiat Toro<\/strong>, con <strong>7.754 patentamientos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego se ubicaron la <strong>Chevrolet Montana<\/strong>, con <strong>5.049 unidades<\/strong>, la <strong>Ford Maverick<\/strong>, con <strong>4.311<\/strong>, y la <strong>Fiat Titano<\/strong>, con <strong>1.372<\/strong>. Llam\u00f3 la atenci\u00f3n la ausencia de la <strong>RAM Rampage<\/strong> en el ranking anual, pese a haber mostrado un buen desempe\u00f1o comercial a lo largo de 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El regreso del cr\u00e9dito y las promociones, claves del crecimiento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El presidente de ACARA, <strong>Sebasti\u00e1n Beato<\/strong>, explic\u00f3 que uno de los factores determinantes del a\u00f1o fue la <strong>vuelta de la financiaci\u00f3n<\/strong>, con m\u00faltiples opciones ofrecidas tanto por bancos como por las propias terminales automotrices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A esto se sum\u00f3 una <strong>oferta de veh\u00edculos cada vez m\u00e1s amplia<\/strong>, que intensific\u00f3 la competencia entre las marcas tradicionales y las nuevas, generando <strong>descuentos y promociones<\/strong> especialmente en la \u00faltima parte del a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cara a 2026, desde la entidad consideran que el desaf\u00edo ser\u00e1 <strong>aprovechar la inercia positiva<\/strong>, trabajando de manera conjunta entre concesionarios, f\u00e1bricas, gremios y el Estado, en un contexto de <strong>macroeconom\u00eda con se\u00f1ales de recuperaci\u00f3n<\/strong>, para potenciar un mercado que mostr\u00f3 capacidad de reacci\u00f3n y crecimiento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado automotor argentino cerr\u00f3 2025 con un balance claramente positivo. Seg\u00fan inform\u00f3 la Asociaci\u00f3n de Concesionarios de Automotores de la Rep\u00fablica Argentina (ACARA), durante diciembre se patentaron 23.997 veh\u00edculos, lo que represent\u00f3 una suba interanual del 10,3% respecto a las 21.761 unidades registradas en el mismo mes de 2024. Si bien el n\u00famero mostr\u00f3 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-13765","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El mercado automotor cerr\u00f3 2025 con casi 50% m\u00e1s patentamientos que en 2024 - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercado automotor cerr\u00f3 2025 con casi 50% m\u00e1s patentamientos que en 2024 - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"El mercado automotor argentino cerr\u00f3 2025 con un balance claramente positivo. Seg\u00fan inform\u00f3 la Asociaci\u00f3n de Concesionarios de Automotores de la Rep\u00fablica Argentina (ACARA), durante diciembre se patentaron 23.997 veh\u00edculos, lo que represent\u00f3 una suba interanual del 10,3% respecto a las 21.761 unidades registradas en el mismo mes de 2024. Si bien el n\u00famero mostr\u00f3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T03:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T10:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2026\/01\/Pick-up-Toyota-Hilux.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"El mercado automotor cerr\u00f3 2025 con casi 50% m\u00e1s patentamientos que en 2024\",\"datePublished\":\"2026-01-06T03:51:00+00:00\",\"dateModified\":\"2026-01-06T10:56:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/\"},\"wordCount\":511,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/Pick-up-Toyota-Hilux.webp\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-mercado-automotor-cerro-2025-con-casi-50-mas-patentamientos-que-en-2024\\\/\",\"name\":\"El mercado automotor cerr\u00f3 2025 con casi 50% m\u00e1s patentamientos que en 2024 - 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