{"id":13909,"date":"2026-01-28T08:07:09","date_gmt":"2026-01-28T11:07:09","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=13909"},"modified":"2026-01-28T08:07:12","modified_gmt":"2026-01-28T11:07:12","slug":"un-corredor-comercial-a-cielo-abierto-asi-sera-el-recorrido-penero-2026","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/un-corredor-comercial-a-cielo-abierto-asi-sera-el-recorrido-penero-2026\/","title":{"rendered":"Un corredor comercial a cielo abierto: as\u00ed ser\u00e1 el Recorrido Pe\u00f1ero 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Villa Mar\u00eda se prepara para una nueva edici\u00f3n del <strong>Recorrido Pe\u00f1ero<\/strong>, una de las propuestas m\u00e1s convocantes del verano, que combinar\u00e1 gastronom\u00eda, entretenimiento y exhibici\u00f3n comercial a lo largo de trece noches consecutivas sobre la Costanera de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El paseo comenzar\u00e1 el jueves 29 de enero con la actividad inaugural \u201cEl Balconazo\u201d y se extender\u00e1 hasta la realizaci\u00f3n de la 58\u00aa edici\u00f3n del Festival Internacional de Pe\u00f1as, consolid\u00e1ndose como un espacio estrat\u00e9gico para el movimiento econ\u00f3mico, tur\u00edstico y de servicios en Villa Mar\u00eda y la regi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un corredor comercial a cielo abierto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La edici\u00f3n 2026 tendr\u00e1 un fuerte protagonismo del sector emprendedor y empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En total, el Recorrido contar\u00e1 con <strong>400 emprendedores<\/strong>, adem\u00e1s de una amplia participaci\u00f3n de empresas y marcas que utilizar\u00e1n el evento como vidriera para exhibir productos y servicios ante miles de visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta incluye <strong>12 patios de comida<\/strong>, <strong>26 food trucks<\/strong> distribuidos en distintos puntos de la Costanera y <strong>12 espacios destinados a concesionarias de veh\u00edculos<\/strong>, reforzando el perfil comercial del paseo y ampliando las oportunidades de venta directa y posicionamiento de marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ordenamiento y experiencia del p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El trazado del Recorrido se extender\u00e1 desde el puente Juan Domingo Per\u00f3n hasta el Anfiteatro Municipal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La planificaci\u00f3n contempla una distribuci\u00f3n estrat\u00e9gica de stands, espacios institucionales y sectores recreativos, con el objetivo de garantizar una circulaci\u00f3n ordenada y una experiencia segura tanto para expositores como para el p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se sumar\u00e1n <strong>tres grandes espacios de arte y entretenimiento<\/strong>, entre los que se destaca la incorporaci\u00f3n de una <strong>Zona Gamer<\/strong>, ubicada en el sector de canchas de beach v\u00f3ley, ampliando la propuesta hacia nuevos p\u00fablicos y formatos de consumo cultural.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto econ\u00f3mico y regional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de su perfil cultural y tur\u00edstico, el Recorrido Pe\u00f1ero funciona como un <strong>motor de actividad econ\u00f3mica<\/strong> que dinamiza m\u00faltiples rubros: gastronom\u00eda, comercio, hoteler\u00eda, transporte, servicios y producci\u00f3n local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante casi dos semanas, el evento genera un entorno propicio para la generaci\u00f3n de ingresos, el empleo temporal y la visibilidad de proyectos emprendedores y empresas consolidadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta nueva edici\u00f3n, Villa Mar\u00eda refuerza su posicionamiento como sede de eventos de gran escala y como un polo donde cultura, turismo y negocios conviven en un mismo espacio, potenciando el impacto econ\u00f3mico del verano en toda la regi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Villa Mar\u00eda se prepara para una nueva edici\u00f3n del Recorrido Pe\u00f1ero, una de las propuestas m\u00e1s convocantes del verano, que combinar\u00e1 gastronom\u00eda, entretenimiento y exhibici\u00f3n comercial a lo largo de trece noches consecutivas sobre la Costanera de la ciudad. El paseo comenzar\u00e1 el jueves 29 de enero con la actividad inaugural \u201cEl Balconazo\u201d y se [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-13909","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un corredor comercial a cielo abierto: as\u00ed ser\u00e1 el Recorrido Pe\u00f1ero 2026 - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/un-corredor-comercial-a-cielo-abierto-asi-sera-el-recorrido-penero-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un corredor comercial a cielo abierto: as\u00ed ser\u00e1 el Recorrido Pe\u00f1ero 2026 - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Villa Mar\u00eda se prepara para una nueva edici\u00f3n del Recorrido Pe\u00f1ero, una de las propuestas m\u00e1s convocantes del verano, que combinar\u00e1 gastronom\u00eda, entretenimiento y exhibici\u00f3n comercial a lo largo de trece noches consecutivas sobre la Costanera de la ciudad. 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