{"id":14036,"date":"2026-02-18T00:15:00","date_gmt":"2026-02-18T03:15:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=14036"},"modified":"2026-02-18T00:08:20","modified_gmt":"2026-02-18T03:08:20","slug":"una-maquina-de-generar-dinero-el-cosquin-rock-movilizo-50-000-millones-en-cordoba","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/una-maquina-de-generar-dinero-el-cosquin-rock-movilizo-50-000-millones-en-cordoba\/","title":{"rendered":"Una m\u00e1quina de generar dinero: el Cosqu\u00edn Rock moviliz\u00f3 $50.000 millones en C\u00f3rdoba"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La edici\u00f3n 2026 del <strong>Cosqu\u00edn Rock<\/strong>, realizada en Santa Mar\u00eda de Punilla, gener\u00f3 un movimiento estimado en <strong>$50.000 millones<\/strong> por todo concepto, de acuerdo a los primeros datos del Estudio de <strong>triple impacto<\/strong> elaborado por el Instituto de Cultura Contempor\u00e1nea (ICC).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe, que eval\u00faa variables <strong>sociales, econ\u00f3micas, culturales y ambientales<\/strong>, vuelve a posicionar al festival como uno de los eventos masivos con mayor incidencia en la actividad tur\u00edstica y comercial de la provincia de C\u00f3rdoba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los datos m\u00e1s relevantes es que casi el <strong>70% de los asistentes (69,8%) se aloj\u00f3 durante el evento<\/strong>, lo que se tradujo en un gasto superior a los <strong>$9.000 millones en alojamiento<\/strong>, adem\u00e1s de otros <strong>$9.000 millones destinados a consumo fuera del predio<\/strong>, impulsando la econom\u00eda local m\u00e1s all\u00e1 del propio festival.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Turismo y consumo: el efecto derrame<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El gasto en <strong>transporte<\/strong> tambi\u00e9n super\u00f3 los <strong>$5.000 millones<\/strong>, con el autom\u00f3vil particular como principal medio de traslado hacia la regi\u00f3n (63,7%), seguido por el colectivo de media y larga distancia (21,6%) y el avi\u00f3n (13,7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez en el predio, m\u00e1s del <strong>90% del p\u00fablico consumi\u00f3 alimentos o bebidas<\/strong>, mientras que m\u00e1s del <strong>25% adquiri\u00f3 productos oficiales en los stands de merchandising<\/strong>, reforzando el rol del evento como generador de actividad econ\u00f3mica en m\u00faltiples rubros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto al acceso al predio, el <strong>55,2% del p\u00fablico lleg\u00f3 en autom\u00f3vil<\/strong>, mientras que el 15,5% lo hizo caminando y el resto utiliz\u00f3 transporte p\u00fablico, servicios de movilidad por app o traslados organizados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Convocatoria federal y mayor estad\u00eda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio tambi\u00e9n destaca el car\u00e1cter <strong>federal<\/strong> del Cosqu\u00edn Rock. M\u00e1s del <strong>52,1% de los asistentes provino de otras provincias<\/strong>, principalmente de Buenos Aires, Santa Fe, Mendoza, Tucum\u00e1n, Salta y Entre R\u00edos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A su vez, la Ciudad de C\u00f3rdoba aport\u00f3 el <strong>28,6% del p\u00fablico<\/strong>, mientras que el interior provincial represent\u00f3 el 11%. Dentro de este \u00faltimo grupo, localidades como <strong>Villa Mar\u00eda y Villa Nueva<\/strong> se ubicaron entre las que mayor cantidad de asistentes aportaron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento tambi\u00e9n cont\u00f3 con presencia internacional, con un <strong>2,1% de visitantes extranjeros<\/strong> provenientes de pa\u00edses como Uruguay, Chile, Per\u00fa y Bolivia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro dato significativo es el aumento en la <strong>estad\u00eda promedio<\/strong>, que alcanz\u00f3 las <strong>cuatro noches<\/strong>, evidenciando una mayor integraci\u00f3n del festival dentro de los circuitos tur\u00edsticos de la provincia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identidad y fidelizaci\u00f3n del p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de la mitad de los asistentes (<strong>55,2%<\/strong>) ya hab\u00eda participado en ediciones anteriores, con un promedio de <strong>4,46 asistencias<\/strong>, lo que refleja un fuerte nivel de identificaci\u00f3n con el evento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los aspectos m\u00e1s valorados por el p\u00fablico, el <strong>37,2% destac\u00f3 la m\u00edstica de la monta\u00f1a<\/strong>, seguido por la experiencia del viaje (20,3%), la energ\u00eda del p\u00fablico (19,3%) y el descubrimiento de nuevos artistas (14,8%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La edici\u00f3n 2026 del Cosqu\u00edn Rock, realizada en Santa Mar\u00eda de Punilla, gener\u00f3 un movimiento estimado en $50.000 millones por todo concepto, de acuerdo a los primeros datos del Estudio de triple impacto elaborado por el Instituto de Cultura Contempor\u00e1nea (ICC). El informe, que eval\u00faa variables sociales, econ\u00f3micas, culturales y ambientales, vuelve a posicionar al [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14036","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una m\u00e1quina de generar dinero: el Cosqu\u00edn Rock moviliz\u00f3 $50.000 millones en C\u00f3rdoba - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/una-maquina-de-generar-dinero-el-cosquin-rock-movilizo-50-000-millones-en-cordoba\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una m\u00e1quina de generar dinero: el Cosqu\u00edn Rock moviliz\u00f3 $50.000 millones en C\u00f3rdoba - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"La edici\u00f3n 2026 del Cosqu\u00edn Rock, realizada en Santa Mar\u00eda de Punilla, gener\u00f3 un movimiento estimado en $50.000 millones por todo concepto, de acuerdo a los primeros datos del Estudio de triple impacto elaborado por el Instituto de Cultura Contempor\u00e1nea (ICC). 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