{"id":14381,"date":"2026-04-13T07:22:14","date_gmt":"2026-04-13T10:22:14","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=14381"},"modified":"2026-04-13T07:22:15","modified_gmt":"2026-04-13T10:22:15","slug":"la-industria-global-de-eventos-pone-sus-ojos-en-cordoba-sera-sede-de-fiexpo-workshop-2026","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/la-industria-global-de-eventos-pone-sus-ojos-en-cordoba-sera-sede-de-fiexpo-workshop-2026\/","title":{"rendered":"La industria global de eventos pone sus ojos en C\u00f3rdoba: ser\u00e1 sede de FIEXPO Workshop 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>C\u00f3rdoba<\/strong> volver\u00e1 a ubicarse en el radar internacional del turismo de negocios tras ser confirmada como sede del <strong>FIEXPO Workshop &amp; Technical Visit 2026<\/strong>, un evento estrat\u00e9gico para la industria de reuniones que conecta a compradores internacionales con la oferta de destinos y proveedores especializados de toda Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro se desarrollar\u00e1 del <strong>10 al 13 de agosto de 2026<\/strong> y marcar\u00e1 la primera vez que la provincia reciba este formato de FIEXPO, una de las plataformas m\u00e1s relevantes del sector a nivel regional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un evento que reunir\u00e1 a compradores internacionales y referentes del sector<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organizado por <strong>FIEXPO Exhibitions Group<\/strong>, el workshop convocar\u00e1 en C\u00f3rdoba a compradores calificados, proveedores, profesionales y referentes vinculados al turismo de reuniones de distintos pa\u00edses de la regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante cuatro jornadas consecutivas, la agenda incluir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacitaciones especializadas<\/li>\n\n\n\n<li>Reuniones de negocios uno a uno<\/li>\n\n\n\n<li>Espacios de networking<\/li>\n\n\n\n<li>Visitas t\u00e9cnicas a infraestructura y venues de la provincia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo ser\u00e1 que los participantes puedan conocer en primera persona la capacidad de C\u00f3rdoba para albergar <strong>congresos, convenciones, viajes de incentivo y grandes eventos corporativos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el evento contar\u00e1 con el acompa\u00f1amiento de <strong>International Congress and Convention Association (ICCA)<\/strong>, socio global de FIEXPO, que aportar\u00e1 contenidos orientados a profesionalizar a\u00fan m\u00e1s la oferta local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 C\u00f3rdoba fue elegida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La designaci\u00f3n de C\u00f3rdoba responde a una combinaci\u00f3n de factores que fortalecieron su candidatura dentro del mercado regional de turismo MICE (Meetings, Incentives, Conferences and Exhibitions).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales atributos valorados se destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n estrat\u00e9gica en el centro del pa\u00eds<\/strong><\/li>\n\n\n\n<li><strong>Conectividad a\u00e9rea y terrestre<\/strong><\/li>\n\n\n\n<li><strong>Infraestructura hotelera y de centros de convenciones<\/strong><\/li>\n\n\n\n<li><strong>Oferta acad\u00e9mica y ecosistema de innovaci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>Gastronom\u00eda, cultura, deporte y naturaleza como valor agregado<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la organizaci\u00f3n destacaron que esta combinaci\u00f3n convierte a C\u00f3rdoba en uno de los destinos m\u00e1s competitivos de Argentina para la industria de reuniones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto econ\u00f3mico y proyecci\u00f3n internacional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la Agencia C\u00f3rdoba Turismo remarcaron que la llegada de FIEXPO representa mucho m\u00e1s que la realizaci\u00f3n de un evento puntual, ya que se trata de una vidriera internacional para captar futuros congresos, ferias y convenciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El turismo de reuniones es considerado uno de los segmentos de mayor impacto econ\u00f3mico dentro de la actividad tur\u00edstica, debido a su capacidad para generar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor gasto promedio por visitante<\/li>\n\n\n\n<li>Desestacionalizaci\u00f3n de la demanda<\/li>\n\n\n\n<li>Movimiento en hoteler\u00eda, gastronom\u00eda y transporte<\/li>\n\n\n\n<li>Generaci\u00f3n de empleo directo e indirecto<\/li>\n\n\n\n<li>Posicionamiento internacional del destino<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta confirmaci\u00f3n, C\u00f3rdoba suma un nuevo hito en su estrategia de internacionalizaci\u00f3n y consolida su crecimiento dentro de la industria de reuniones en Am\u00e9rica Latina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3rdoba volver\u00e1 a ubicarse en el radar internacional del turismo de negocios tras ser confirmada como sede del FIEXPO Workshop &amp; Technical Visit 2026, un evento estrat\u00e9gico para la industria de reuniones que conecta a compradores internacionales con la oferta de destinos y proveedores especializados de toda Am\u00e9rica Latina. El encuentro se desarrollar\u00e1 del 10 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14381","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La industria global de eventos pone sus ojos en C\u00f3rdoba: ser\u00e1 sede de FIEXPO Workshop 2026 - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/la-industria-global-de-eventos-pone-sus-ojos-en-cordoba-sera-sede-de-fiexpo-workshop-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La industria global de eventos pone sus ojos en C\u00f3rdoba: ser\u00e1 sede de FIEXPO Workshop 2026 - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"C\u00f3rdoba volver\u00e1 a ubicarse en el radar internacional del turismo de negocios tras ser confirmada como sede del FIEXPO Workshop &amp; Technical Visit 2026, un evento estrat\u00e9gico para la industria de reuniones que conecta a compradores internacionales con la oferta de destinos y proveedores especializados de toda Am\u00e9rica Latina. 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