{"id":14402,"date":"2026-04-15T08:47:37","date_gmt":"2026-04-15T11:47:37","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=14402"},"modified":"2026-04-15T13:35:40","modified_gmt":"2026-04-15T16:35:40","slug":"villa-maria-tendra-un-evento-para-impulsar-la-transformacion-digital-del-comercio-local","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/villa-maria-tendra-un-evento-para-impulsar-la-transformacion-digital-del-comercio-local\/","title":{"rendered":"Villa Mar\u00eda tendr\u00e1 un evento para impulsar la transformaci\u00f3n digital del comercio local"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Villa Mar\u00eda present\u00f3 oficialmente <strong>\u201cVilla Mar\u00eda Conecta 2026\u201d<\/strong>, una iniciativa que buscar\u00e1 acelerar la transformaci\u00f3n digital del entramado comercial local mediante un evento de capacitaci\u00f3n y vinculaci\u00f3n orientado a <strong>emprendimientos, PyMEs y comercios de la ciudad<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta tendr\u00e1 su primera gran instancia el pr\u00f3ximo <strong>25 de abril en el Centro Cultural Comunitario Leonardo Favio<\/strong>, donde se desarrollar\u00e1 una jornada intensiva con especialistas de algunas de las principales empresas vinculadas al ecosistema digital y del comercio electr\u00f3nico en Argentina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 ofrecer\u00e1 Villa Mar\u00eda Conecta 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El evento combinar\u00e1 <strong>capacitaciones t\u00e9cnicas, espacios de networking y asesoramiento personalizado<\/strong>, con foco en herramientas concretas para mejorar la competitividad de los negocios locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales ejes tem\u00e1ticos de la jornada se encuentran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Log\u00edstica inteligente<\/strong><\/li>\n\n\n\n<li><strong>Comercio electr\u00f3nico y e-commerce<\/strong><\/li>\n\n\n\n<li><strong>Pagos digitales<\/strong><\/li>\n\n\n\n<li><strong>Plataformas de venta online<\/strong><\/li>\n\n\n\n<li><strong>Data marketing<\/strong><\/li>\n\n\n\n<li><strong>Espacios de networking con especialistas<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el programa incluir\u00e1 <strong>\u201cestaciones de conexi\u00f3n\u201d<\/strong>, donde los asistentes podr\u00e1n acceder a asesoramiento personalizado y generar v\u00ednculos estrat\u00e9gicos para potenciar sus proyectos comerciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers de empresas l\u00edderes del ecosistema digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales atractivos del evento ser\u00e1 la presencia de referentes de compa\u00f1\u00edas clave en el desarrollo del comercio electr\u00f3nico y la digitalizaci\u00f3n empresarial, entre ellos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Patricio Campod\u00f3nico<\/strong>, l\u00edder comercial corporativo y PyMEs de Andreani<\/li>\n\n\n\n<li><strong>Celeste D\u2019Andrea<\/strong>, Communication Analyst de Tienda Nube<\/li>\n\n\n\n<li><strong>Marcos Agust\u00edn de Val<\/strong>, gerente comercial de GO Cuotas<\/li>\n\n\n\n<li><strong>Javier Ignacio Capitaine<\/strong>, CEO de GCX<\/li>\n\n\n\n<li><strong>Sebasti\u00e1n Cruz Toledo<\/strong>, gerente comercial regional de Andreani<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Un evento para aggiornar al comercio local<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la presentaci\u00f3n oficial, el intendente <strong>Eduardo Accastello<\/strong> sostuvo que el objetivo es preparar al sector comercial de Villa Mar\u00eda para adaptarse a los nuevos h\u00e1bitos de consumo y al crecimiento sostenido del comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>Si los comerciantes no se adaptan r\u00e1pidamente a ese cambio, pueden quedar afuera del sistema<\/strong>\u201d, afirm\u00f3 el mandatario al explicar el esp\u00edritu del programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esa l\u00ednea, destac\u00f3 que no se trata de una acci\u00f3n aislada, sino del inicio de un proceso m\u00e1s amplio de modernizaci\u00f3n comercial que busca fortalecer tanto al comercio f\u00edsico como al digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una estrategia para ampliar la digitalizaci\u00f3n comercial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan explic\u00f3 el subsecretario de Desarrollo Productivo, <strong>Germ\u00e1n Tenedini<\/strong>, la iniciativa surge tras un relevamiento integral realizado sobre el sector comercial villamariense, que detect\u00f3 <strong>baja adopci\u00f3n de herramientas digitales y necesidad de mayor capacitaci\u00f3n espec\u00edfica<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, Juan Pablo Inglese se\u00f1al\u00f3 que el 25 de abril marcar\u00e1 \u201c<strong>el punto de partida de un proceso sostenido que buscar\u00e1 ampliar la digitalizaci\u00f3n en la mayor cantidad de comercios de la ciudad<\/strong>\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo participar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada se realizar\u00e1 el <strong>s\u00e1bado 25 de abril desde las 9:00 horas<\/strong> en el <strong>Centro Cultural Comunitario Leonardo Favio<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3n ser\u00e1 gratuita, con inscripci\u00f3n previa a trav\u00e9s de la plataforma ViDi de la Municipalidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Villa Mar\u00eda present\u00f3 oficialmente \u201cVilla Mar\u00eda Conecta 2026\u201d, una iniciativa que buscar\u00e1 acelerar la transformaci\u00f3n digital del entramado comercial local mediante un evento de capacitaci\u00f3n y vinculaci\u00f3n orientado a emprendimientos, PyMEs y comercios de la ciudad. La propuesta tendr\u00e1 su primera gran instancia el pr\u00f3ximo 25 de abril en el Centro Cultural Comunitario Leonardo Favio, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-en-agenda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Villa Mar\u00eda tendr\u00e1 un evento para impulsar la transformaci\u00f3n digital del comercio local - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/villa-maria-tendra-un-evento-para-impulsar-la-transformacion-digital-del-comercio-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Villa Mar\u00eda tendr\u00e1 un evento para impulsar la transformaci\u00f3n digital del comercio local - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Villa Mar\u00eda present\u00f3 oficialmente \u201cVilla Mar\u00eda Conecta 2026\u201d, una iniciativa que buscar\u00e1 acelerar la transformaci\u00f3n digital del entramado comercial local mediante un evento de capacitaci\u00f3n y vinculaci\u00f3n orientado a emprendimientos, PyMEs y comercios de la ciudad. 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