{"id":3333,"date":"2022-09-23T14:29:03","date_gmt":"2022-09-23T17:29:03","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=3333"},"modified":"2022-09-23T14:29:05","modified_gmt":"2022-09-23T17:29:05","slug":"como-entienden-al-consumidor-y-que-compromiso-asumio-capilla-del-senor","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/como-entienden-al-consumidor-y-que-compromiso-asumio-capilla-del-senor\/","title":{"rendered":"\u00bfC\u00f3mo entienden al consumidor y qu\u00e9 compromiso asumi\u00f3 Capilla del Se\u00f1or?"},"content":{"rendered":"\n

\u201cEl consumidor hoy no solamente te va a pedir un producto diferencial y de calidad, sino que va a mirar qu\u00e9 compromiso tiene esa empresa<\/strong> con la sociedad, con el ambiente y con sus valores\u201d.<\/p>\n\n\n\n

La frase pertenece a \u00c1lvaro Ugartemendia, titular de Capilla del Se\u00f1or<\/strong>, empresa l\u00e1ctea de Villa Mar\u00eda, y permite entender la forma de ver a los consumidores que tiene esta pyme y porqu\u00e9 act\u00faan en consecuencia.<\/p>\n\n\n\n

Por ello, no es casualidad que tiempo atr\u00e1s haya sido la primera industria del pa\u00eds en obtener el sello CAME Sustentable<\/strong>, \u00fanica certificaci\u00f3n de Triple Impacto \u2014social, econ\u00f3mico y ambiental\u2014 de Latinoam\u00e9rica que va en l\u00ednea con los Objetivos de Desarrollo Sostenible de las Naciones Unidas.\u00a0<\/p>\n\n\n\n

Ugartemendia consider\u00f3 que, cada vez m\u00e1s, se van a ir profundizando \u201clas exigencias y evoluci\u00f3n que est\u00e1 teniendo el consumidor <\/strong>y su compromiso con las nuevas generaciones\u201d.<\/p>\n\n\n\n

Eso hace que \u201cvaya en b\u00fasqueda de productos cuya empresa est\u00e9 comprometida tambi\u00e9n\u201d.<\/p>\n\n\n\n

Por eso, haber obtenido el sello de triple impacto \u201ces poner una pata m\u00e1s en la estrategia de desarrollo sostenible, que es mirar que el consumidor no solamente te va a pedir un producto diferencial y de calidad, sino que va a mirar qu\u00e9 compromiso tiene esa empresa con la sociedad, con el ambiente y con sus valores<\/strong>\u201d.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Para que todo esto tenga sentido, plante\u00f3, la empresa tiene que tener detr\u00e1s con una estrategia con \u201cuna mirada sist\u00e9mica\u201d.<\/p>\n\n\n\n

\u201cPensando siempre en el mediano y largo plazo, levantar la cabeza y ver los nuevos consumidores a qu\u00e9 est\u00e1n enfocados, cu\u00e1les van a ser las exigencias de una sociedad que va cambiando\u201d, indic\u00f3.<\/p>\n\n\n\n

Pensando a mediano y largo plazo<\/h2>\n\n\n\n

En ese sentido, el titular de Capilla del Se\u00f1or record\u00f3 que ven\u00edan trabajando en forma separada conceptos como la Responsabilidad Social Empresaria.<\/p>\n\n\n\n

Pero, luego, el sello CAME Sustentable les permiti\u00f3 \u201cestrat\u00e9gicamente tener una foto de c\u00f3mo est\u00e1s parado y qu\u00e9 impacto tiene estar Capilla del Se\u00f1or interactuando con toda la red\u201d.<\/p>\n\n\n\n

\u201cTerminamos armando una estrategia mucho m\u00e1s consistente, siempre pensando en el mediano y largo plazo<\/strong>, en desarrollo sostenible.<\/p>\n\n\n\n

\u201cPodr\u00edamos pensar que la innovaci\u00f3n es un pie fundamental para mantenerte en l\u00ednea, m\u00e1s siendo una pyme, que ten\u00e9s que estar continuamente buscando nichos y oportunidades<\/strong>\u201d, analiz\u00f3.<\/p>\n\n\n\n

No es un premio<\/h3>\n\n\n\n

Actualmente, Capilla del Se\u00f1or se encuentra en proceso de recertificaci\u00f3n<\/strong>. Esto quiere decir que las certificaciones \u201cse logran por un compromiso de lo que se va a hacer, no por lo que se hizo\u201d.<\/p>\n\n\n\n

En ese sentido, Ugartemendia plante\u00f3 que \u201chay una l\u00ednea de trabajo que nos convalidaron y ahora nosotros estamos comprometidos, en que todos los proyectos y planes de acci\u00f3n que tengamos, a agregar valoren cada una de las redes con las que interactuamos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cEl consumidor hoy no solamente te va a pedir un producto diferencial y de calidad, sino que va a mirar qu\u00e9 compromiso tiene esa empresa con la sociedad, con el ambiente y con sus valores\u201d. La frase pertenece a \u00c1lvaro Ugartemendia, titular de Capilla del Se\u00f1or, empresa l\u00e1ctea de Villa Mar\u00eda, y permite entender la […]<\/p>\n","protected":false},"author":13,"featured_media":3334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3333","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"\n\u00bfC\u00f3mo entienden al consumidor y qu\u00e9 compromiso asumi\u00f3 Capilla del Se\u00f1or? - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/como-entienden-al-consumidor-y-que-compromiso-asumio-capilla-del-senor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo entienden al consumidor y qu\u00e9 compromiso asumi\u00f3 Capilla del Se\u00f1or? - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"\u201cEl consumidor hoy no solamente te va a pedir un producto diferencial y de calidad, sino que va a mirar qu\u00e9 compromiso tiene esa empresa con la sociedad, con el ambiente y con sus valores\u201d. 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