{"id":425,"date":"2021-04-30T13:29:00","date_gmt":"2021-04-30T13:29:00","guid":{"rendered":"https:\/\/javierdiaz.com.ar\/pato-pampa-multiplico-por-cinco-su-facturacion-a-traves-de-ecommerce\/"},"modified":"2023-02-10T22:32:30","modified_gmt":"2023-02-11T01:32:30","slug":"pato-pampa-multiplico-por-cinco-su-facturacion-a-traves-de-ecommerce","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/pato-pampa-multiplico-por-cinco-su-facturacion-a-traves-de-ecommerce\/","title":{"rendered":"Pato Pampa multiplic\u00f3 por cinco su facturaci\u00f3n a trav\u00e9s de ecommerce"},"content":{"rendered":"

Antes de la pandemia, las ventas que Pato Pampa <\/strong>concretaba por canales online ubicaban su ecommerce<\/a> entre las 10 mejores \u201csucursales\u201d de la empresa. Cuando comenzaron las estrictas restricciones de la mano de la cuarentena, en marzo del 2020, la facturaci\u00f3n de la empresa villamariense por medios electr\u00f3nicos se multiplic\u00f3 por cinco.<\/strong><\/p>\n

El titular de la firma, Juan Jos\u00e9 Bertolino<\/strong> y el encargado de comercio electr\u00f3nico de la empresa, Maximiliano Acosta<\/strong>, detallaron el crecimiento que han logrado en ese aspecto, el cual se consigui\u00f3 \u2013afirmaron- por haber tenido \u201caceitado\u201d el canal de venta.<\/p>\n

\u201cPara las empresas que ten\u00edan en funcionamiento las tiendas virtuales, como nosotros, cuando empez\u00f3 la cuarentena solo tuvimos que sentarnos y despachar m\u00e1s. De un mes a otro, se multiplic\u00f3 por cinco la facturaci\u00f3n y, ahora que ya abrieron los negocios f\u00edsicos de nuevo, ese nivel de ventas se mantuvo<\/strong>, no baj\u00f3 ni regres\u00f3 a niveles pre pandemia\u201d, describi\u00f3 Acosta.<\/p>\n

Bertolino asegur\u00f3 que dos veces al d\u00eda se pasan pedidos al dep\u00f3sito para despachar online, lo cual habla del importante movimiento que genera la venta por internet para esta f\u00e1brica de indumentaria.<\/p>\n

Desde las oficinas de Avenida Larraburre en nuestra ciudad, apuntaron a que este crecimiento responde, adem\u00e1s a que la marca va captando a un p\u00fablico m\u00e1s joven, incluso a adolescentes con la puesta en marcha de \u201cPato\u201d.<\/p>\n

Acosta puntualiz\u00f3 que las compras se dan desde todo el pa\u00eds<\/strong>, aunque \u201ctambi\u00e9n hemos detectado que en las ciudades donde hay locales f\u00edsicos se vende un poco m\u00e1s online, porque ya conocen, porque ven los locales todos los d\u00edas, entonces le da un poco m\u00e1s de confianza\u201d.<\/p>\n

Y acot\u00f3 que si bien el movimiento en tiendapatopampa.com<\/a> es permanente, se da la particularidad de que muchas compran se concretan a la madrugada.<\/p>\n

\u201cEn ecommerce la atenci\u00f3n al cliente es fundamental para tener una empresa sana y confiable\u201d, puntualiz\u00f3 Acosta, a lo que Bertolino sum\u00f3 que Pato Pampa posee una excelente reputaci\u00f3n en marketplaces como Mercado Libre o Dafiti <\/strong>\u201cporque tenemos muy pocos reclamos, y cuando hay un reclamo se resuelve r\u00e1pido\u201d.<\/p>\n

\u00danicos en el Hot Sale<\/h3>\n

Pato Pampa es, hasta ahora, la \u00fanica empresa villamariense que est\u00e1 confirmada para participar del pr\u00f3ximo Hot Sale<\/strong> (10, 11 y 12 de mayo) que organiza la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE).<\/p>\n

Si bien hay compa\u00f1\u00edas o comercios que se suman a la iniciativa, la firma viene participando en forma oficial desde hace varios a\u00f1os. \u201cCreo que fuimos una de las primeras en el interior de C\u00f3rdoba\u201d, se\u00f1al\u00f3 Maximiliano, quien cont\u00f3 que la empresa hace unos cinco a\u00f1os que forma parte de la CACE.<\/strong><\/p>\n

\n

En el pr\u00f3ximo Hot Sale Pato Pampa ofrecer\u00e1 entre 20 y 40% de descuento seg\u00fan los productos, 6 cuotas sin inter\u00e9s y env\u00edos gratis a partir de 10 mil pesos.<\/i><\/span><\/p>\n

\n

Este tipo de eventos, apunt\u00f3, son importantes y realmente les rinde: \u201cEn todos los Hot Sale o Cyber Monday que son organizados por la CACE en un momento se facturaba en una semana lo equivalente a tres meses de facturaci\u00f3n normal. Hoy en d\u00eda en una semana se factura lo mismo que un mes de facturaci\u00f3n normal\u201d.<\/strong><\/p>\n

Para participar, empiezan a trabajar desde varios meses antes \u201cacomodando el stock, por ejemplo, porque hay productos que sabemos que se venden y que ya los tenemos preparados para enviar, para agilizar los procesos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando la pandemia oblig\u00f3 a implementar la cuarentena estricta, la marca de indumentaria villamariense potenci\u00f3 el trabajo que ven\u00eda haciendo en comercio electr\u00f3nico. Se preparan para participar de un nuevo Hot Sale.<\/p>\n","protected":false},"author":13,"featured_media":1095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"\nPato Pampa multiplic\u00f3 por cinco su facturaci\u00f3n a trav\u00e9s de ecommerce - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/pato-pampa-multiplico-por-cinco-su-facturacion-a-traves-de-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pato Pampa multiplic\u00f3 por cinco su facturaci\u00f3n a trav\u00e9s de ecommerce - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Cuando la pandemia oblig\u00f3 a implementar la cuarentena estricta, la marca de indumentaria villamariense potenci\u00f3 el trabajo que ven\u00eda haciendo en comercio electr\u00f3nico. 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