{"id":5006,"date":"2023-03-21T00:17:35","date_gmt":"2023-03-21T03:17:35","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=5006"},"modified":"2023-03-21T10:11:40","modified_gmt":"2023-03-21T13:11:40","slug":"pato-pampa-sumo-en-mendoza-su-29-local-y-planea-seguir-su-expansion","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/pato-pampa-sumo-en-mendoza-su-29-local-y-planea-seguir-su-expansion\/","title":{"rendered":"Pato Pampa sum\u00f3 en Mendoza su 29\u00b0 local y planea seguir su expansi\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pato Pampa acaba de inaugurar su franquicia n\u00famero 29 y se prepara para continuar su expansi\u00f3n en distintos puntos del pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca nacida en Villa Mar\u00eda <strong>abri\u00f3 sus puertas en el Mendoza Plaza Shopping<\/strong>, sumando en esta ciudad su segundo punto de venta, ya que tambi\u00e9n est\u00e1 presente en el Palmares Open Mall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juan Jos\u00e9 Bertolino<\/strong>, titular de la firma de indumentaria, se manifest\u00f3 contento y orgulloso por este nuevo espacio y adelant\u00f3 los planes de la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTenemos clientes en todas las provincias\u201d, afirm\u00f3 y puntualiz\u00f3 que \u201cpero en locales exclusivos, todav\u00eda nos falta por crecer\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese sentido, dijo que el gran objetivo que se han planteado es <strong>\u201cestar en los centros comerciales de Buenos Aires\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEste a\u00f1o o el a\u00f1o que viene, pero ese es el objetivo, por eso estamos trabajando con la gente de IRSA y Cencosud en el interior del pa\u00eds, hasta que en alg\u00fan momento creamos conveniente poner un local en Buenos Aires\u201d, explic\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed es que se refiri\u00f3 a las ciudades que pueden llegar a recibir <strong>pr\u00f3ximamente a la franquicia n\u00famero 30.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHay varias localidades con posibilidad. En Misiones, en una zona muy pr\u00f3spera como San Vicente; en Trelew, donde estamos esperando un local en el shopping\u201d, ejemplific\u00f3.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n, reconoci\u00f3 que tienen una propuesta para sumar otro local en Neuqu\u00e9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cY despu\u00e9s quedan plazas como Buenos Aires, Rosario, Salta, Jujuy, donde hay mucha factibilidad de que nos instalemos\u201d, confes\u00f3 Bertolino.<\/p>\n\n\n\n<pre class=\"wp-block-verse\">La primera franquicia de Pato Pampa se abri\u00f3 en 2005 y la que m\u00e1s a\u00f1os de vigencia tiene est\u00e1 en La Rioja.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Tiendas f\u00edsicas en tiempos de e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tiempos en donde los niveles de ventas y facturaci\u00f3n en comercio electr\u00f3nico romper r\u00e9cords a\u00f1o tras a\u00f1o, Pato Pampa abre un nuevo local f\u00edsico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta decisi\u00f3n, explic\u00f3 Bertolino, <strong>es una estrategia de la marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por un lado, analiz\u00f3, porque \u201cestoy convencido que, por lo menos por mucho tiempo, van a seguir existiendo los dos formatos\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y, consider\u00f3, que lo importante es \u201cque una potencie a la otra\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYo creo que la imagen que da un local nunca se lo va dar la venta online. Y al rev\u00e9s: la venta online tambi\u00e9n posiciona a la marca no se puede no ver el mundo de las redes e internet\u201d, plante\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tiene dudas que ambos formatos van a convivir, pero para eso <strong>\u201clos locales tienen que ser una experiencia de compra\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esto, desde Pato Pampa no dejan detalle librado al azar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, enumer\u00f3: \u201cNosotros tenemos consultores, vidrieristas, a fin de mes tenemos una capacitaci\u00f3n que la damos todos los a\u00f1os a todos los que atienden los locales nuestros\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHay que ser muy profesional para que los dos formatos sumen a la marca, y no que una vaya en desmedro de la otra\u201d, concluy\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pato Pampa acaba de inaugurar su franquicia n\u00famero 29 y se prepara para continuar su expansi\u00f3n en distintos puntos del pa\u00eds. La marca nacida en Villa Mar\u00eda abri\u00f3 sus puertas en el Mendoza Plaza Shopping, sumando en esta ciudad su segundo punto de venta, ya que tambi\u00e9n est\u00e1 presente en el Palmares Open Mall. Juan [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5006","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pato Pampa sum\u00f3 en Mendoza su 29\u00b0 local y planea seguir su expansi\u00f3n - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/pato-pampa-sumo-en-mendoza-su-29-local-y-planea-seguir-su-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pato Pampa sum\u00f3 en Mendoza su 29\u00b0 local y planea seguir su expansi\u00f3n - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Pato Pampa acaba de inaugurar su franquicia n\u00famero 29 y se prepara para continuar su expansi\u00f3n en distintos puntos del pa\u00eds. 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