{"id":5325,"date":"2023-04-26T00:01:00","date_gmt":"2023-04-26T03:01:00","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=5325"},"modified":"2023-04-26T00:39:53","modified_gmt":"2023-04-26T03:39:53","slug":"el-comercio-electronico-crecio-un-87-en-argentina","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/el-comercio-electronico-crecio-un-87-en-argentina\/","title":{"rendered":"El comercio electr\u00f3nico creci\u00f3 un 87% en Argentina"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el 2022, el comercio electr\u00f3nico registr\u00f3 un crecimiento del 87% respecto del a\u00f1o previo, con un total de<strong> 422.000.000 de productos<\/strong> -en unidades- vendidos, es decir un alza de 11% respecto de 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos de la de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) revelan que, adem\u00e1s hubo 1.085.540 nuevos compradores online durante ese periodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto totaliza <strong>casi 22 millones de usuarios<\/strong> que compraron por internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CACE llev\u00f3 adelante un estudio para abordar ejes como penetraci\u00f3n del e-commerce, din\u00e1mica de compradores; comportamiento de las compras, drivers y barreras, crecimiento y distribuci\u00f3n del mercado, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese sentido, dieron a conocer algunos datos interesantes para entender el crecimiento del comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, apuntaron que los tres principales motivos de utilizaci\u00f3n de este canal de acuerdo al estudio son: <strong>\u201csencillez del proceso de compra, posibilidad de comprar en cualquier lado, y ahorro de tiempo\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 2022 tambi\u00e9n cobr\u00f3 relevancia la informaci\u00f3n del producto y los medios de pago en detrimento de la b\u00fasqueda de opiniones de los mismos a la hora de decidir una compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de que \u201cla mayor\u00eda de los compradores ya hab\u00eda comprado en la p\u00e1gina web de la empresa donde realiz\u00f3 la \u00faltima operaci\u00f3n\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El director institucional de CACE, Gustavo Sambucetti, dijo que el <strong>env\u00edo a domicilio<\/strong> sigue configur\u00e1ndose como la principal opci\u00f3n log\u00edstica la hora de entregar productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n destac\u00f3 que \u201ccinco de cada diez empresas realiz\u00f3 ventas desde un marketplace\u201d en 2022, y en promedio, esas ventas representaron 49% de la facturaci\u00f3n de esas empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el 2022, el comercio electr\u00f3nico registr\u00f3 un crecimiento del 87% respecto del a\u00f1o previo, con un total de 422.000.000 de productos -en unidades- vendidos, es decir un alza de 11% respecto de 2021. Los datos de la de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) revelan que, adem\u00e1s hubo 1.085.540 nuevos compradores online durante [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-5325","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El comercio electr\u00f3nico creci\u00f3 un 87% en Argentina - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/el-comercio-electronico-crecio-un-87-en-argentina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico creci\u00f3 un 87% en Argentina - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"En el 2022, el comercio electr\u00f3nico registr\u00f3 un crecimiento del 87% respecto del a\u00f1o previo, con un total de 422.000.000 de productos -en unidades- vendidos, es decir un alza de 11% respecto de 2021. Los datos de la de la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) revelan que, adem\u00e1s hubo 1.085.540 nuevos compradores online durante [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/el-comercio-electronico-crecio-un-87-en-argentina\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T03:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T03:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/04\/Comercio-electronico-en-argentina.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"El comercio electr\u00f3nico creci\u00f3 un 87% en Argentina\",\"datePublished\":\"2023-04-26T03:01:00+00:00\",\"dateModified\":\"2023-04-26T03:39:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/\"},\"wordCount\":275,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/04\\\/Comercio-electronico-en-argentina.webp\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/el-comercio-electronico-crecio-un-87-en-argentina\\\/\",\"name\":\"El comercio electr\u00f3nico creci\u00f3 un 87% en Argentina - 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