{"id":7136,"date":"2023-11-03T10:57:07","date_gmt":"2023-11-03T13:57:07","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=7136"},"modified":"2023-11-03T10:57:10","modified_gmt":"2023-11-03T13:57:10","slug":"se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/","title":{"rendered":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno"},"content":{"rendered":"\n

Cerca de mil marcas mascas participar\u00e1n ofreciendo descuentos y promociones del Cyber Monday que se llevar\u00e1 a cabo del 6 al 8 de noviembre<\/strong>.<\/p>\n\n\n\n

Desde productos tecnol\u00f3gicos, pasando por indumentaria y hasta turismo, los rubros son variados para los consumidores.<\/p>\n\n\n\n

El evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico <\/strong>(CACE) es una enorme oportunidad para las empresas.<\/p>\n\n\n\n

Ya se ha convertido en una tradici\u00f3n en el mercado nacional de compras por internet, y es una de las ocasiones comerciales m\u00e1s grandes del a\u00f1o.<\/strong><\/p>\n\n\n\n

Una gran oportunidad<\/h2>\n\n\n\n

Los n\u00fameros, a\u00f1o a a\u00f1o, son impactantes.<\/p>\n\n\n\n

Por ejemplo, el a\u00f1o pasado, el Cyber Monday permiti\u00f3 que se concreten ventas de productos y servicios por un total de $55.000 millones.<\/strong><\/p>\n\n\n\n

Esto represent\u00f3 un crecimiento de 47% en facturaci\u00f3n<\/strong> en comparaci\u00f3n con el CyberMonday 2021.<\/p>\n\n\n\n

Adem\u00e1s, se concretaron 3.9 millones de \u00f3rdenes de compra <\/strong>(un 4,6% m\u00e1s que en CyberMonday 2021).<\/p>\n\n\n\n

Es por eso que las expectativas para esta edici\u00f3n son altas, teniendo en cuenta que el comercio electr\u00f3nico en Argentina viene creciendo fuertemente.<\/p>\n\n\n\n

Por ejemplo, en el primer semestre del 2023<\/strong>, la CACE revel\u00f3 que mediante ecommerce se vendieron 144.8 millones <\/strong>de unidades a trav\u00e9s de 102 millones de \u00f3rdenes de compra.<\/p>\n\n\n\n

\"Cyber<\/a>
El 75% de los usuarios elije la tarjeta de cr\u00e9dito como medio de pago al comprar en internet en Argentina.<\/figcaption><\/figure>\n\n\n\n

En ese mismo periodo, la facturaci\u00f3n subi\u00f3 125% con respecto al mismo semestre, pero del 2022.<\/p>\n\n\n\n

A su vez, el estudio de la C\u00e1mara Argentina de Comercio Electr\u00f3nico arroj\u00f3 que el 8% de los argentinos ingresaron al canal online por primera vez<\/strong> en el primer semestre del 2023.<\/p>\n\n\n\n

Y entre los nuevos compradores predomina el rango etario de entre 18 y 34 a\u00f1os.<\/p>\n\n\n\n

Tarjeta y log\u00edstica<\/h3>\n\n\n\n
    \n
  • El medio de pago predominante en las compras realizadas en comercios electr\u00f3nicos es la tarjeta de cr\u00e9dito<\/strong>.<\/li>\n\n\n\n
  • El 75% de los usuarios la elijen. Y el 84% de las ventas se resuelven en hasta 6 cuotas<\/strong>.<\/li>\n\n\n\n
  • Solo el 5% de las financiaciones se hacen en m\u00e1s de 12 cuotas.<\/li>\n\n\n\n
  • El env\u00edo a domicilio contin\u00faa manteniendo su liderazgo, siendo elegido por el 67% de los compradores.<\/li>\n<\/ul>\n\n\n\n

    \u00bfQu\u00e9 categor\u00edas venden m\u00e1s?<\/h3>\n\n\n\n
      \n
    1. Alimentos y bebidas<\/li>\n\n\n\n
    2. Hogar, muebles y jard\u00edn<\/li>\n\n\n\n
    3. Herramientas de construcci\u00f3n<\/li>\n\n\n\n
    4. Cuidado personal<\/li>\n\n\n\n
    5. L\u00ednea Blanca<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Cerca de mil marcas mascas participar\u00e1n ofreciendo descuentos y promociones del Cyber Monday que se llevar\u00e1 a cabo del 6 al 8 de noviembre. Desde productos tecnol\u00f3gicos, pasando por indumentaria y hasta turismo, los rubros son variados para los consumidores. El evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) es una enorme oportunidad […]<\/p>\n","protected":false},"author":13,"featured_media":7137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-7136","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad"],"yoast_head":"\nSe viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Cerca de mil marcas mascas participar\u00e1n ofreciendo descuentos y promociones del Cyber Monday que se llevar\u00e1 a cabo del 6 al 8 de noviembre. Desde productos tecnol\u00f3gicos, pasando por indumentaria y hasta turismo, los rubros son variados para los consumidores. El evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) es una enorme oportunidad […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T13:57:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T13:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"987\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Mundo Empresas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Mundo Empresas\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"headline\":\"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno\",\"datePublished\":\"2023-11-03T13:57:07+00:00\",\"dateModified\":\"2023-11-03T13:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/\"},\"wordCount\":390,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/11\\\/cyber-monday-.webp\",\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/\",\"name\":\"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/11\\\/cyber-monday-.webp\",\"datePublished\":\"2023-11-03T13:57:07+00:00\",\"dateModified\":\"2023-11-03T13:57:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/11\\\/cyber-monday-.webp\",\"contentUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2023\\\/11\\\/cyber-monday-.webp\",\"width\":987,\"height\":555,\"caption\":\"En el primer semestre del a\u00f1o, las ventas subieron 125% con respecto al 2022.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#website\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/\",\"name\":\"Mundo Empresas\",\"description\":\"La plataforma de noticias del \u00e1mbito empresarial y emprendedor de Villa Mar\u00eda y la regi\u00f3n.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/6ffb8564659b694d0967be678b55ada3\",\"name\":\"Redacci\u00f3n Mundo Empresas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2022\\\/05\\\/favicon.ico\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2022\\\/05\\\/favicon.ico\",\"contentUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2022\\\/05\\\/favicon.ico\",\"caption\":\"Redacci\u00f3n Mundo Empresas\"},\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/","og_locale":"es_ES","og_type":"article","og_title":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas","og_description":"Cerca de mil marcas mascas participar\u00e1n ofreciendo descuentos y promociones del Cyber Monday que se llevar\u00e1 a cabo del 6 al 8 de noviembre. Desde productos tecnol\u00f3gicos, pasando por indumentaria y hasta turismo, los rubros son variados para los consumidores. El evento organizado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) es una enorme oportunidad […]","og_url":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/","og_site_name":"Mundo Empresas","article_published_time":"2023-11-03T13:57:07+00:00","article_modified_time":"2023-11-03T13:57:10+00:00","og_image":[{"width":987,"height":555,"url":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp","type":"image\/webp"}],"author":"Redacci\u00f3n Mundo Empresas","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n Mundo Empresas","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#article","isPartOf":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/"},"author":{"name":"Redacci\u00f3n Mundo Empresas","@id":"https:\/\/ax.ar\/garantech\/#\/schema\/person\/6ffb8564659b694d0967be678b55ada3"},"headline":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno","datePublished":"2023-11-03T13:57:07+00:00","dateModified":"2023-11-03T13:57:10+00:00","mainEntityOfPage":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/"},"wordCount":390,"image":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#primaryimage"},"thumbnailUrl":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp","articleSection":["Actualidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/","url":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/","name":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno - Mundo Empresas","isPartOf":{"@id":"https:\/\/ax.ar\/garantech\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#primaryimage"},"image":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#primaryimage"},"thumbnailUrl":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp","datePublished":"2023-11-03T13:57:07+00:00","dateModified":"2023-11-03T13:57:10+00:00","author":{"@id":"https:\/\/ax.ar\/garantech\/#\/schema\/person\/6ffb8564659b694d0967be678b55ada3"},"breadcrumb":{"@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#primaryimage","url":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp","contentUrl":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2023\/11\/cyber-monday-.webp","width":987,"height":555,"caption":"En el primer semestre del a\u00f1o, las ventas subieron 125% con respecto al 2022."},{"@type":"BreadcrumbList","@id":"https:\/\/ax.ar\/garantech\/se-viene-el-cyber-monday-numeros-para-entender-este-fenomeno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ax.ar\/garantech\/"},{"@type":"ListItem","position":2,"name":"Se viene el Cyber Monday: N\u00fameros para entender este fen\u00f3meno"}]},{"@type":"WebSite","@id":"https:\/\/ax.ar\/garantech\/#website","url":"https:\/\/ax.ar\/garantech\/","name":"Mundo Empresas","description":"La plataforma de noticias del \u00e1mbito empresarial y emprendedor de Villa Mar\u00eda y la regi\u00f3n.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ax.ar\/garantech\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ax.ar\/garantech\/#\/schema\/person\/6ffb8564659b694d0967be678b55ada3","name":"Redacci\u00f3n Mundo Empresas","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2022\/05\/favicon.ico","url":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2022\/05\/favicon.ico","contentUrl":"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2022\/05\/favicon.ico","caption":"Redacci\u00f3n Mundo Empresas"},"url":"https:\/\/ax.ar\/garantech\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/posts\/7136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/comments?post=7136"}],"version-history":[{"count":0,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/posts\/7136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/media\/7137"}],"wp:attachment":[{"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/media?parent=7136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/categories?post=7136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ax.ar\/garantech\/wp-json\/wp\/v2\/tags?post=7136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}