{"id":8407,"date":"2024-03-25T08:05:59","date_gmt":"2024-03-25T11:05:59","guid":{"rendered":"https:\/\/ax.ar\/garantech\/?p=8407"},"modified":"2024-03-25T08:06:11","modified_gmt":"2024-03-25T11:06:11","slug":"quiero-vender-mi-negocio-pero-cuanto-vale","status":"publish","type":"post","link":"https:\/\/ax.ar\/garantech\/quiero-vender-mi-negocio-pero-cuanto-vale\/","title":{"rendered":"Quiero vender mi negocio pero&#8230; \u00bfCu\u00e1nto vale?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Escribe:<strong>\u00a0Alfredo Koncurat | Titular de EKO Consultora \u2013 Experto Pyme \u2013 Asesor de empresas.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de poner en venta un <strong>fondo de comercio<\/strong>, surge una interrogante inevitable: \u00bfCu\u00e1l es su valor real?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta pregunta, en apariencia simple, plantea <strong>un desaf\u00edo considerable<\/strong> para la mayor\u00eda de los propietarios de peque\u00f1as y medianas empresas, as\u00ed como para comerciantes y empresarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen diversos motivos para valorar un negocio: una divisi\u00f3n de patrimonio, la entrada de un nuevo socio, o el escenario m\u00e1s com\u00fan y mencionado, la venta del negocio en s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre es fundamental <strong>conocer el valor t\u00e9cnico<\/strong> pero, en este \u00faltimo caso, realizar una tasaci\u00f3n profesional resulta crucial, ya que una sobrevaloraci\u00f3n podr\u00eda frustrar la venta o, por el contrario, fijar un precio demasiado bajo, resultar\u00eda en una p\u00e9rdida para el vendedor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Percepciones erradas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es com\u00fan que <strong>el vendedor establezca un valor excesivamente alto<\/strong>, a menudo irrealista, ya que tiende a valorar el negocio m\u00e1s desde un punto de vista emocional que racional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al fin y al cabo, es la venta de su negocio al que se le ha dedicado a\u00f1os de esfuerzo, ha construido una clientela, un renombre y en muchas ocasiones se ha convertido en parte (muy importante) de la vida del propietario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este punto,<strong> los sentimientos pueden nublar el juicio <\/strong>y conducir a una sobrevaloraci\u00f3n econ\u00f3mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, cualquier comprador interesado en adquirir un fondo de comercio analizar\u00e1 fr\u00edamente el negocio, es decir:<strong> que activos compra y cu\u00e1nto tiempo tomar\u00e1 recuperar la inversi\u00f3n bas\u00e1ndose en la ganancia mensual.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, en Argentina, debido a la gran incertidumbre reinante <strong>los compradores suelen buscar un tiempo de recuperaci\u00f3n corto<\/strong>, que oscila entre 12, 18 y 24 meses dependiendo de muchos factores como el tipo de rubro, de la ubicaci\u00f3n, de la posici\u00f3n del negocio en el mercado, etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/ax.ar\/garantech\/author\/alfredo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee todas las columnas de Alfredo Koncurat.<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00fameros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El c\u00e1lculo r\u00e1pido de uso normal es sumar el patrimonio disponible de la empresa (Activo menos pasivo) y sumarle la ganancia mensual por el periodo de recupero (Activo intangible).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, consideremos un negocio con $20.000.000 en instalaciones, veh\u00edculos, cuentas a cobrar, etc. menos sus deudas, y que tiene una ganancia mensual de $750.000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si multiplicamos esta cantidad por un ratio de 18 meses, asumiendo que el comprador recuperar\u00e1 la inversi\u00f3n en un a\u00f1o y medio, el valor del negocio ser\u00eda de $33.500.000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, <strong>es importante tener en cuenta el factor tiempo y el costo de oportunidad del capital<\/strong> (es decir la rentabilidad de alternativas asequibles).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para una <strong>correcta evaluaci\u00f3n es necesario calcular un Flujo de Fondos descontados<\/strong>, t\u00e9cnica conocida y utilizado a nivel mundial para evaluaci\u00f3n de inversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este m\u00e9todo implica la creaci\u00f3n de un estado de resultados y un flujo de fondos proyectados, a los cuales se aplica una tasa de descuento para obtener el valor presente de la inversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s considerando vender tu negocio debido a la jubilaci\u00f3n, cambio de residencia, falta de tiempo, inter\u00e9s en otras actividades, o cualquier otro motivo, es esencial conocer su valor real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un valor correcto, <strong>tendr\u00e1s argumentos reales y las probabilidades de concluir una transacci\u00f3n exitosa aumentan considerablemente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Escribe:<strong>\u00a0<a href=\"https:\/\/ax.ar\/garantech\/author\/alfredo\/\">Alfredo Koncurat | Titular de EKO Consultora \u2013 Experto Pyme \u2013 Asesor de empresas.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escribe:\u00a0Alfredo Koncurat | Titular de EKO Consultora \u2013 Experto Pyme \u2013 Asesor de empresas. A la hora de poner en venta un fondo de comercio, surge una interrogante inevitable: \u00bfCu\u00e1l es su valor real? Esta pregunta, en apariencia simple, plantea un desaf\u00edo considerable para la mayor\u00eda de los propietarios de peque\u00f1as y medianas empresas, as\u00ed [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[47],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-columnistas","tag-alfredo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quiero vender mi negocio pero... \u00bfCu\u00e1nto vale? - Mundo Empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ax.ar\/garantech\/quiero-vender-mi-negocio-pero-cuanto-vale\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quiero vender mi negocio pero... \u00bfCu\u00e1nto vale? - Mundo Empresas\" \/>\n<meta property=\"og:description\" content=\"Escribe:\u00a0Alfredo Koncurat | Titular de EKO Consultora \u2013 Experto Pyme \u2013 Asesor de empresas. A la hora de poner en venta un fondo de comercio, surge una interrogante inevitable: \u00bfCu\u00e1l es su valor real? Esta pregunta, en apariencia simple, plantea un desaf\u00edo considerable para la mayor\u00eda de los propietarios de peque\u00f1as y medianas empresas, as\u00ed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ax.ar\/garantech\/quiero-vender-mi-negocio-pero-cuanto-vale\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Empresas\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alfredofrancisco.koncurat\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T11:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T11:06:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ax.ar\/garantech\/wp-content\/uploads\/sites\/10\/2024\/03\/vender-mi-negocio.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alfredo Koncurat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo Koncurat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/\"},\"author\":{\"name\":\"Alfredo Koncurat\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/#\\\/schema\\\/person\\\/c7e41295dc97f5f320ed26993786d1a8\"},\"headline\":\"Quiero vender mi negocio pero&#8230; \u00bfCu\u00e1nto vale?\",\"datePublished\":\"2024-03-25T11:05:59+00:00\",\"dateModified\":\"2024-03-25T11:06:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/\"},\"wordCount\":571,\"image\":{\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2024\\\/03\\\/vender-mi-negocio.webp\",\"keywords\":[\"Alfredo\"],\"articleSection\":[\"Columnistas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/\",\"url\":\"https:\\\/\\\/ax.ar\\\/garantech\\\/quiero-vender-mi-negocio-pero-cuanto-vale\\\/\",\"name\":\"Quiero vender mi negocio pero... \u00bfCu\u00e1nto vale? 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